Mumbai, 30th September 2024: Leica India, the epitome of premium cameras and sports optics, marked an exceptional evening on 27th September at Taj Lands End in Bandra, Mumbai, by unveiling its latest innovation—the Leica Q3 43—and introducing the celebrated Chef Ranveer Brar as the brand’s newest ambassador. This exclusive event attracted a host of distinguished guests, reflecting Leica’s rich legacy and commitment to excellence.
An Iconic Union of Culinary and Visual Arts
Chef Ranveer Brar’s appointment as Leica’s brand ambassador comes as no surprise, given his exceptional storytelling ability that transcends from the kitchen to the camera. This partnership represents a unique blend of culinary artistry and photography, inspiring a journey of authentic storytelling. Speaking about his association, Chef Ranveer Brar shared, “One may not realize it, but culinary and visual arts share an intrinsic quality—both are means of telling stories and preserving the essence of one’s experiences. Whether I am cooking or capturing photographs, my creative process is rooted in honesty and authenticity. And these values are reflected in Leica as a brand. My journey with Leica is as old as my fascination with visual storytelling. Its cameras allow me to capture images with remarkable authenticity and emotional depth. I am thrilled to partner with a brand that shares my creative vision!”
The Unveiling of Leica Q3 43: A Testament to German Engineering
The highlight of the event was the much-anticipated launch of the Leica Q3 43, a state-of-the-art camera that continues the legacy of the iconic Q-Series. Priced at Rs 6,55,000/-, this masterpiece boasts the specially developed APO-Summicron 43 f/2 ASPH. lens. Known for its remarkable image quality, the Q3 43 delivers distortion-free realistic composition, mirroring the natural perception of the human eye. The camera’s luxurious grey leather contrasts elegantly against its black body, maintaining Leica’s signature design.
Sunil Kaul, Managing Director at Leica Camera Asia Pacific, expressed his excitement about the launch, stating, “The launch of the Leica Q3 43 at the event marks another milestone in our dedication to pushing boundaries and nurturing a global community of visual artists. With its 43mm focal length, this camera captures moments just as the human eye sees them, preserving the authenticity and emotion of each scene in the most natural and unadulterated way. We are excited to see how this new innovation inspires the next generation of photographers to push creative boundaries and explore new ways of seeing the world.”
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A Fusion of Photography, Culture, and Vision
The grand affair was graced by notable personalities, including Ms. Latika Nath, Ashraf Abbas, Amit Asher, Larissa D’sa, Siddharth Kerkar, Sooni Taraporevala, and many others, who experienced the brand’s legendary German craftsmanship firsthand.
Sunil Kaul further elaborated on the collaboration with Chef Brar, saying, “In a culturally rich country like India, we wanted to connect with audiences through a language they know best – food and their favourite chef, Chef Ranveer Brar. His passion for food and love for Leica are in alignment as Chef Ranveer dedicates attention to detail in his creations as to his appreciation of the hand-crafted products manufactured by Leica. Ranveer’s appreciation for visual storytelling allows him to connect and inspire others through photography, making him the perfect new family member for Leica India. We are excited to partner with him and take a step further in our commitment to advancing the art of photography in the land of diversity.”
About Leica India
Leica is synonymous with German engineering excellence and has a long-standing history of developing innovative instruments that transform perception into creativity. Known for its range of premium cameras, lenses, and sports optics, Leica products offer exceptional quality, intuitive controls, and creative freedom, catering to both analog and digital enthusiasts. Leica’s presence in India, managed by FCE Lifestyle Pvt Ltd, extends beyond retail through the Leica Store India in Connaught Place, New Delhi, serving as a hub for photography enthusiasts and professionals.
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