Sydney, Australia – The LEGO Group has announced the appointment of Justine McKenny as its new Senior Director, Head of Marketing for Australia and New Zealand. This strategic decision marks a new chapter in LEGO’s regional marketing efforts, with McKenny set to lead the brand’s growth and innovation in these key markets.
From Humble Beginnings to Marketing Maven
McKenny’s journey with LEGO began in 2009 as a marketing assistant. Over the past 15 years, she has climbed the ranks within the organization, demonstrating a remarkable ability to launch successful campaigns and manage a diverse portfolio. Her role evolved significantly in 2021 when she was promoted to Brand Director for Australia and New Zealand. In this capacity, McKenny was instrumental in reshaping the LEGO portfolio differentiation strategy and market principles, showcasing her expertise in brand development and strategic planning.
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A Visionary Leader for a Dynamic Market
Troy Taylor, Vice President & General Manager at LEGO Australia & New Zealand, expressed his enthusiasm for McKenny’s promotion. “Justine’s passion for the LEGO brand, coupled with her innovative approach to people development and leadership, made her the standout choice for this role,” he stated. Taylor highlighted McKenny’s proven track record in delivering results and her comprehensive understanding of the LEGO theme portfolio as key factors in her appointment.
Setting the Stage for Future Growth
McKenny’s promotion is part of a broader leadership restructuring within the LEGO Group in the Asia Pacific region. This includes the recent appointments of Claus Kristensen as the new Senior Vice President and Uma Ramanan as the Head of Marketing for APAC. These changes signal LEGO’s commitment to strengthening its market presence and adapting to the dynamic consumer landscape in the Asia Pacific.
Innovation and Expansion
As McKenny takes on her new role, the focus will be on driving innovation and expanding LEGO’s market reach in Australia and New Zealand. Her extensive experience and deep understanding of the brand’s ethos position her uniquely to lead LEGO’s marketing teams towards new heights of success.
