By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    1 month ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    9 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    8 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    3 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    3 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: LeapEd Launches
Share
Sign In
Notification Show More
Latest News
CleverTap
CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
Press Release
Cherry So
HKTDC Maintains 3% Export Growth Forecast
Press Release
adyen
Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
Press Release
Amazon
Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
Press Release
HOY
The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Feature Stories > LeapEd Launches
Feature Stories

LeapEd Launches

profile
Last updated: 2020/07/13 at 12:00 AM
Editorial Team
Share
6 Min Read
leaped-launches
SHARE

LeapEd, Malaysia’s first homegrown education service provider and social enterprise, recently rolled- out the Edisi Bahasa Melayu e-book of ‘Coronavirus: Buku untuk Kanak-Kanak’, a 17-page e-book with an easy-to-understand narrative, complemented with illustrations for an engaging read. Understanding the importance in raising awareness amongst Malaysian children on the current COVID-19 pandemic, LeapEd was given the exclusive honour to translate the e-book, as part of its effort to transform the way children learn as well as the way educators teach. 

 The e-book was originally published in the United Kingdom (UK) by Nosy Crow, an award-winning independent children’s book publisher and illustrated by Axel Scheffler, the internationally-recognised illustrator who made his name through the illustration of ‘The Gruffalo’. Since its launch in the UK in April this year, the e-book was downloaded over a million times, and is available in over 60 languages.  

Chairperson of LeapEd, Shahnaz Al-Sadat said, “While the nation is well on its course to recovery, the COVID-19 battle is far from over. As we adapt to the new normal, it is fundamental that our children are also equipped with the relevant knowledge and understanding of the virus and how they can do their part to protect themselves and the people around them. The opportunity to translate this book to Bahasa Melayu as well as ensure that the information given are localised was one that we knew would be an important step to reach out to our Malaysian parents and children and encourage open conversations about the virus and living in the new reality.”  

The efforts to communicate the pandemic does not stop there. A Reading Guide was also introduced by LeapEd to further provide parents with a step-by-step guide to utilise the book most effectively. The Reading Guide includes suggestions on how to read the e-book, trigger conversations with children, questions about the virus and the pandemic as well as encourage children to reflect on the current situation and next steps that they are able to quickly put to practice. A “Read Aloud” version is also available, narrated by Azalia Suhaimi, a Malaysian Poet famous for her ways in combining photography and poetry. 

The illustration of the e-book was specially designed to be colourful and engaging to further interest children on the topic. Award-winning Illustrator, Axel Scheffler said, “It is important to get information to children and families about this virus – and this book was a brilliant way to do this. Though it would have been impossible to create drawings that reflected the lives of children all over the world, I am very pleased that children in Malaysia can read this book as well and learn about the virus, especially as I hugely enjoyed my visit to Malaysia with the Goethe Institute about 10 years ago.” 

“We are really proud to have created ‘Coronavirus: Buku untuk Kanak-kanak’. It was only possible because we had the input of multi-award-winning illustrator, Axel Scheffler, who was happy to donate his illustrations, and also the advice of teachers, a child psychologist and the scientific expertise of Graham Medley, Professor of Infectious Disease Modelling at the London School of Tropical Medicine. At a time when it is hard to find ways to combine scientific information with emotional honesty and reassurance for children, we are very pleased to have been able to provide such a useful resource,” said Kate Wilson, Managing Director of Nosy Crow.  

Local book publishers, Me Books Asia and Silverfish Books joined hands with LeapEd, providing access to download the book via their digital platforms. Founder and Chief Executive Officer of Me Books Asia, Hao Jin said, “We are very excited to embark on this journey with LeapEd in collaborating with them in their cause to reach out to Malaysian children and educate them about COVID-19. We hope that this initiative is able to support the nation’s efforts to move towards complete recovery from the pandemic.”  

Also in support of this cause, Chairperson of Parent Action Group for Education (PAGE), Datin Noor Azimah Abdul Rahim said, “Kudos to LeapEd to be able to have come up with an easy and friendly step-by-step approach for parents to guide their children on the Coronavirus. It is a simple reading pleasure accompanied by pretty pictures to make learning fun and a reference point for parents and children alike.”

The implementation of the various stages of the Movement Control Order by the Malaysian government from March 18 onwards has led to schools, enrichment and learning centres to be closed. LeapEd is responsible for the design and delivery of the flagship Trust Schools Programme, a whole school transformation initiative that has impacted over 90 Trust Schools nationwide. In response to the pandemic, LeapEd has introduced various innovative resources to guide and assist educators, parents and students during this unprecedented time.  

LeapEd’s support includes workshops, webinars and learning materials on digital and social platforms such as Zoom and Telegram to guide teachers to adapt to online learning as well as parents and students to adapt to home-based learning.  

The videos can be viewed here. 

You Might Also Like

HKTDC Maintains 3% Export Growth Forecast

Reuters NEXT Asia returns in 2025 to help leaders navigate a new world order

Malaysian-Owned The Lincoln Suites in London Among World’s Top 10% Hotels for Third Consecutive Year

Wishes Take Root at Exchange 106: Inaugural Wishing Tree @ Exchange 106 Debuts with Affin Hwang and Mercy Malaysia

Micro-drama OTT platform Flick TV raises $2.3M in seed funding led by Stellaris Venture Partners

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: news

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Editorial Team July 13, 2020 July 13, 2020
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article etika-group-won-global-best-employer-brand-awards-2020 Etika Group Won Global Best Employer Brand Awards 2020
    Next Article instantly-building-relationships-through-thin-slicing Instantly Building Relationships Through Thin-Slicing
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    CleverTap
    CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
    Press Release 2 days ago
    Cherry So
    HKTDC Maintains 3% Export Growth Forecast
    Press Release 2 days ago
    adyen
    Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
    Press Release 3 days ago
    Amazon
    Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
    Press Release 3 days ago

    PropertyGuru

    property guru

    You Might also Like

    Cherry So
    Press Release

    HKTDC Maintains 3% Export Growth Forecast

    2 days ago
    Reuters
    Press Release

    Reuters NEXT Asia returns in 2025 to help leaders navigate a new world order

    6 days ago
    Lincoln suites
    Press Release

    Malaysian-Owned The Lincoln Suites in London Among World’s Top 10% Hotels for Third Consecutive Year

    6 days ago
    Mercy
    Press Release

    Wishes Take Root at Exchange 106: Inaugural Wishing Tree @ Exchange 106 Debuts with Affin Hwang and Mercy Malaysia

    6 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy