Global marketing firm, TEAM LEWIS, announces the elevation of Keso Kendall to the role of senior vice president (SVP), leading the Asia-Pacific (APAC) region. Kendall, previously heading regional strategic accounts, has been with the company since 2015. Commencing from 1st June, her jurisdiction now includes Beijing, Hong Kong, Kuala Lumpur, Singapore, and Sydney, reporting to Yvonne van Bokhoven, executive vice president of EMEA and APAC at TEAM LEWIS.
The appointment follows the firm’s regional expansion and diversification with new clients, including Pizza Hut, Circles. Life, and Singapore National Youth Council. Kendall succeeds Fairil Yeo, who departs after eight years with TEAM LEWIS, three of those in a regional leadership capacity.
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A seasoned professional, Kendall brings 12 years of expertise in PR, marketing, public affairs, branding, and communication, having managed both B2B and B2C campaigns. Kendall’s promotion aligns with the evolving marketing landscape. As Bokhoven highlights, Kendall’s experience and leadership skills are set to propel the agency to new successes.
Kendall’s crucial role will focus on driving the agency’s overall strategy, expanding its client base, and leading teams to deliver impactful results, further strengthening the agency’s market position. This news follows the recent partnership between Circles.Life and TEAM LEWIS, with the latter responsible for PR strategies, influencer engagement, and crafting impactful media coverage for Circles.Life in Singapore. This news is based on Marketing Interactive news.
