In a visionary union, Sheng Tai International and the renowned Parisian fashion house KARL LAGERFELD have joined forces to construct the KARL LAGERFELD Tower. This monumental project is anticipated to transform Malacca’s fashion and hospitality sectors by offering a luxury hotel and exclusive branded residences.
Part of the integrated property development, The Sail, the KARL LAGERFELD Tower is amongst nine towers set to recast Malacca into a flourishing fashion hub. Sheng Tai International’s Chairman and President, Leong Sir Ley, stated their ambitious aspiration to make Malacca a fashion epicenter, capitalizing on its rich cultural heritage.
Leong highlighted the corporation’s strategic objective to foster local talent and open doors to global investments. By doing so, they aim to stimulate economic growth and prosperity in the country.
The partnership was officially announced at an event hosted at the Encore theatre in Malacca, attended by Malacca’s Chief Minister, Seri Ab Rauf Yusoh, and Pier Paolo Righi, the CEO of KARL LAGERFELD.
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Righi conveyed his enthusiasm for the project, noting that the collaboration embodies their joint efforts to create something extraordinary. He further asserted that Leong’s ambitious plans felt reminiscent of Karl Lagerfeld’s spirit, reflecting their shared ideology of embracing the present and forging the future.
The Sail Malacca, together with Encore theatre, is set to shape the 165.5-acre City of Hope. This development is central to Leong’s vision for Malacca as an international nexus for fashion, wellness, AI, art, and culture.
Emphasizing the project’s significance, Yusoh stated that the venture benefits not only Sheng Tai, Yong Tai Berhad, or KARL LAGERFELD, but also bolsters the state’s property, tourism industries, and the community at large. Echoing Leong’s sentiments, Yusoh reinforced the government’s commitment to metamorphose the state into a leading tourist destination and a prime investment hub.
This news is based on an article from marketing-interactive.com.
