KUALA LUMPUR, 14 November 2025 – Johnson’s®, a trusted household name with more than 125 years of heritage and the World’s No. 1* brand in baby and kids’ care, is bringing back its iconic Johnson’s® PlayDays Campaign to inspire Malaysian parents to embrace more playtime and less screen time. With customised activities created for both parents and kids, the campaign encourages families to explore, learn, and bond through active play while staying clean and feeling fresh all day.
The campaign highlights the essential role of play in a child’s development, not only as a source of fun but also a way to nurture creativity, social skills, problem-solving abilities, and family connections. With the year-end holidays bringing more messy play, festive eating, and frequent travel, Johnson’s® helps parents turn everyday routines into playful bonding moments, giving kids the freedom to explore while staying clean, fresh, and protected all day. With products that are gentle on delicate skin, free from harsh chemicals, and tested by healthcare professionals, parents can feel confident that their little ones stay happy and safe.
To meet parents’ expectations for products that keep kids refreshed, protected, and comfortable during play, Johnson’s® offers a trusted range loved by local families, such as the Johnson’s® Active Kids Clean & Fresh Bath, Shiny Drops Shampoo and Conditioner. These everyday essentials help protect children from germs and help them feel fresh all day while ensuring uninterrupted playtime. By integrating hygiene into play, Johnson’s® empowers families to enjoy more quality time together, without compromise.
Play That Matters
Johnson’s® believes children thrive when they are engaged in active play. Through the PlayDays roadshow, families can immerse themselves in interactive play zones designed to spark imagination and movement.
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