In an exciting revelation for fans of cricket and cinema alike, JioCinema, India’s premier streaming platform, has announced an exclusive partnership with the Celebrity Cricket League (CCL), heralding the live-streaming of the much-anticipated 10th season of CCL. Touted as the epitome of “sportainment,” the Celebrity Cricket League is a unique blend of sports and entertainment, marking its place as the only intellectual property of its kind within the Indian subcontinent.
Spanning four action-packed weekends, the tournament promises 20 enthralling matches that cater not only to cricket aficionados but also to a broader audience spectrum, ensuring a riveting viewing experience. Commencing on the 23rd of February, 2024, this adrenaline-fueled event will be available for exclusive live streaming on JioCinema, offering unmatched access to the spectacle.
Since its inception in 2011, the Celebrity Cricket League has seen a meteoric rise in popularity, becoming India’s most-followed sport and entertainment event. The league’s previous season boasted a staggering cumulative TV and digital audience of over 250 million viewers nationwide. Featuring eight teams that represent the major film industries across India – including Bollywood, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada, and Malayalam – the 10th season of CCL is set to assemble more than 200 of the most beloved and followed film celebrities under one roof, promising unparalleled entertainment.
The league is adorned with stars such as Salman Khan, the charismatic brand ambassador of Mumbai Heroes; Riteish Deshmukh, the spirited Captain of Mumbai Heroes; and Venkatesh, the celebrated brand ambassador of Telugu Warriors, among others. These luminaries, alongside their fellow team members, are gearing up to dazzle fans with their cricketing prowess combined with their cinematic charm.
Ferzad Palia, Business Head at JioCinema, expressed his excitement about the collaboration, stating, “JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. The unparalleled viewership we enjoy is a testimony to that. Celebrity Cricket League brings the best of both these worlds, and we are happy to partner with them to entertain India.”
Echoing this sentiment, Vishnu Induri, the visionary Founder of Celebrity Cricket League (CCL), shared, “Celebrity Cricket League has become a cultural phenomenon, and we’re delighted to partner with JioCinema to elevate the reach of our 10th season. The combination of sports and entertainment on this scale is unparalleled, and we look forward to engaging fans across the nation.”
Witness an unparalleled fusion of sports and entertainment with the 10th season of Celebrity Cricket League (CCL) only on JioCinema, starting 23rd February, 2024.
