Jaguar is making a statement like never before with the unveiling of its bold and visionary Type 00 concept at Miami Art Week. As part of its ongoing transformation, Jaguar is embracing its original ethos of “Copy Nothing,” seeking to redefine what luxury and performance mean in the modern age of electrification. The Type 00 concept car is a striking embodiment of the brand’s future direction, blending innovative design with the rich heritage of British artistry that Jaguar is known for.
A Dramatic Design Vision: Type 00
Type 00 is not just a car—it is a declaration of Jaguar’s return to its roots of creative excellence. The concept’s design philosophy, coined as ‘Exuberant Modernism,’ represents a fearless approach to automotive creation that embraces both innovation and artistry. Featuring bold forms, exuberant proportions, and a silhouette like no other, the Type 00 aims to inspire future Jaguar vehicles.
Adrian Mardell, Chief Executive Officer of Jaguar Land Rover (JLR), expressed his enthusiasm for the new direction, stating, “The magic of Jaguar is close to my heart—an original British luxury brand unmatched in its heritage, artistry, and emotional magnetism. That’s the Jaguar we are recapturing, and we will create the same sense of awe that surrounded iconic models like the E-type.”
Designing Beyond Convention
Type 00 challenges traditional norms of electric vehicle (EV) design. With its long bonnet, sweeping roofline, and fastback profile, the concept features a unique and dramatic silhouette. The car sits on striking 23-inch alloy wheels and incorporates a body-harmonized glassless rear tailgate and a panoramic roof, adding to its sculptural presence. Available in two eye-catching colors, “Miami Pink” and “London Blue,” Type 00 seamlessly blends modern luxury with cultural references. Miami Pink draws inspiration from the city’s Art Deco surroundings, while London Blue pays homage to Jaguar’s British legacy.
Rawdon Glover, Managing Director of Jaguar, said, “We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, relevant, and one that really stands out.”
A Vision for the Future: The Electric Era
Type 00 is not just about looking good—it’s a representation of Jaguar’s shift toward a fully electric future. Built on the newly developed Jaguar Electric Architecture (JEA), the concept showcases the brand’s commitment to pioneering electric vehicles that deliver unparalleled performance, comfort, and driving pleasure. The first production model to embody this vision is set to debut in late 2025 as a four-door electric GT, with a range of up to 770 km on a single charge.
Professor Gerry McGovern OBE, Chief Creative Officer of JLR, shared his thoughts on the design, saying, “Type 00 is a pure expression of Jaguar’s new creative philosophy. It has an unmistakable presence. This is the result of brave, unconstrained creative thinking, and unwavering determination. It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen.”
An Immersive Luxury Experience
Beyond its striking exterior, Type 00 offers a captivating interior that aligns with Jaguar’s commitment to blending form and function. The cabin features dramatic butterfly doors and a 3.2-meter-long brass spine running the length of the interior. Materials like brass, travertine stone, and textiles are used to create a unique atmosphere, elevating the concept’s artistry and luxury. Mary Crisp, Chief Materiality Designer at Jaguar, described the materials as “bold pieces of art,” adding that the use of these elements represents Jaguar’s bold approach to automotive design.
The Type 00 also introduces a unique approach to personalization, allowing drivers to tailor the cabin environment to their mood. With the innovative Prism case, occupants can choose from natural materials like brass, travertine, and alabaster, which alter the lighting, sound, and even scent inside the vehicle.
The Symbolism of Change
At the heart of Type 00’s design are symbols that represent Jaguar’s transformation. The reimagined Jaguar logo and the iconic ‘leaper’ emblem are central to the concept’s visual identity, while the new monogram symbolizes the brand’s forward-looking philosophy. Constantino Segui Gilabert, Chief Exterior Designer at Jaguar, emphasized, “Jaguar is no place for ordinary. Type 00 commands attention, like all the best Jaguars of the past. It has a dramatic presence, channelling a unique spirit of British creativity and originality.”
Jaguar at Miami Art Week: A Celebration of Art and Creativity
Jaguar’s presence at Miami Art Week underscores the brand’s commitment to blending art, creativity, and automotive excellence. As a sponsor of Art Miami, Jaguar showcased its new visual identity through curated gallery spaces, celebrating original works by British artists. At the Miami Design District, the global debut of Type 00 was accompanied by the “Copy Nothing” installation, an immersive experience designed to bring Jaguar’s new design philosophy to life.
“We know that art is a passion point for our future clients, so what better way than to go and talk to them directly, at one of the world’s premier art festivals,” said Rawdon Glover.
The Future of Jaguar
Jaguar’s transformation is just beginning, and Type 00 is a thrilling glimpse into the brand’s future. With its fearless design, electrification, and commitment to craftsmanship, Jaguar is poised to redefine the luxury automotive experience. The next chapter in the company’s storied history promises to be as bold, innovative, and captivating as the brand itself.
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