Singapore, May 30, 2024 — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announced today an expansion of its reporting and insights capabilities for Amazon DSP media buys. This development is set to offer advertisers improved access to essential data, enhancing campaign effectiveness and ensuring greater return on investment.
Through a sophisticated server-to-server (S2S) integration on Amazon DSP, IAS now provides comprehensive measurement coverage for campaigns utilizing Amazon custom audiences and Twitch inventory. The new suite of solutions available to Amazon DSP users includes vital metrics such as viewability, invalid traffic (IVT), and brand safety and suitability.
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Empowering Advertisers with Actionable Data
IAS CEO Lisa Utzschneider highlighted the importance of this partnership, stating, “IAS and Amazon Ads share the value of customer obsession, and our global collaboration demonstrates how our companies continue to maximize return on investment for advertisers and are committed to providing independent measurement. This is yet another way IAS is empowering marketers with actionable data to drive superior results, giving them more confidence that their spend is being optimized towards performance.”
The expanded capabilities from IAS offer Amazon DSP media buyers a robust set of tools:
- Brand safety and suitability: Ensuring ads are displayed in appropriate environments.
- Viewability and IVT measurement: Providing transparency on whether ads are seen by real people, covering both custom audiences and Twitch inventory.
- Cross-device measurement: Extending coverage across web, in-app, CTV, mobile, desktop, and tablet, ensuring comprehensive data across all platforms.
Unified Campaign Data with IAS Signal
The enhanced measurement tools will be integrated into IAS Signal, a platform designed to give advertisers a unified view of their global campaigns. IAS Signal allows for greater access to campaign data, providing a holistic overview that helps advertisers make informed decisions and optimize their strategies.
In addition to these enhancements, IAS previously improved its integration with Amazon Ads in Q3 2023 by incorporating Context Control pre-bid segments. This feature allows advertisers to exert greater control over where their ads appear, ensuring they are contextually relevant and aligning with brand safety standards.
About Integral Ad Science
Integral Ad Science (IAS) is renowned for its leadership in global media measurement and optimization. The company’s software delivers the most actionable data in the industry, ensuring that ads reach real audiences in safe and suitable environments. This not only improves return on ad spend for advertisers but also increases yield for publishers. IAS is committed to being the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
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