By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Revolutionizing-Brand-Perception-Insights-from-the-Design-First-Experiences-Event
    Revolutionizing Brand Perception: Insights from the Design-First Experiences Event
    1 day ago
    Revolutionizing Online Dating: Tinder Unveils New Features for Authentic Connections
    1 week ago
    FlyBoo
    FlyBoo Holidays Launches Inspiring TVC with PV Sindhu and Mascot Boo
    6 days ago
    Latest News
    Bata India Marks Hush Puppies’ 65 Years with Unique Celebrations
    3 hours ago
    5 Star’s ‘Nothing University’ Ad: A Witty AI Era Commentary
    8 hours ago
    Schweppes Unveils a New Sensory Adventure with ‘A Sip for your Senses’ Campaign
    1 day ago
    New Report Reveals Key Challenges and Opportunities in Contact Center Data Optimization Across Asia-Pacific
    1 day ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    two people live selling session on social media
    The Age of Authenticity: How Influencers Are Powering Social Commerce Growth For Brands In SEA
    1 month ago
    Fintech Pioneers Reshaping India’s Financial Future
    2 months ago
    Circular, Y Combinator-Backed Tech Subscription Powerhouse, Bags US$7.6M in Seed Funding
    Circular, Y Combinator-Backed Tech Subscription Powerhouse, Bags US$7.6M in Seed Funding
    1 month ago
    Latest News
    Samsung Enhances Music Experience with Roon Acquisition
    2 hours ago
    Dhoni Backs Tagda Raho, Boosting India’s Fitness Heritage
    4 days ago
    From Bengaluru to Mumbai: India’s AI Startup Odyssey
    2 months ago
    Gen Z Digital Dialogues: Navigating Beyond Buzzwords
    2 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Mr. Vishal Tony
    Vishal Tony: Steering Ayatana & Aratt Hospitality Towards a Sustainable Future
    3 hours ago
    Mad-Hat-Asia-Charting-an-Unprecedented-Journey-of-Growth-and-Innovation-in-2024
    Mad Hat Asia: Charting an Unprecedented Journey of Growth and Innovation in 2024
    6 hours ago
    Expanding Digital Horizons: akaBot’s Strategic Move to Revolutionize Malaysia’s Automation Landscape
    6 hours ago
    Latest News
    AirAsia Expands Services to China, India, and Malaysia
    1 hour ago
    Malaysia Opens Doors: No Visa for India, China from Dec 1!
    2 hours ago
    Samsung Enhances Music Experience with Roon Acquisition
    2 hours ago
    Paytm’s Rural Revolution: 10,000 Digital Devices Transform Indian Villages
    3 hours ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Uber logo
    Uber’s Smart Shuttle Solution in Kolkata
    5 days ago
    Wellbub: Revolutionizing Pre and Postnatal Care in Singapore
    1 week ago
    Orxa Mantis
    Orxa Mantis: India’s Exciting New Entry into the Electric Bike Arena
    6 days ago
    Latest News
    AirAsia Expands Services to China, India, and Malaysia
    1 hour ago
    Malaysia Opens Doors: No Visa for India, China from Dec 1!
    2 hours ago
    Dr. Mike Rands Advocates for Urgent Climate Action and Net-Zero Future at Taman Tugu Event
    1 day ago
    Google Pay Adds Fees to Mobile Recharges
    5 days ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Instagram IGTV: How Businesses Are Leveraging Instagram Video
Share
Sign In
Notification Show More
Latest News
cuura space
Working Together For a Greener Furniture Market: CUURA Space Collaborates with Online Barter Platform, Barnything, in A Bid to Green Up the Furniture Industry
Press Release
AirAsia Expands Services to China, India, and Malaysia
AirAsia Expands Services to China, India, and Malaysia
Destinations & Travel News
Malaysia Opens Doors: No Visa for India, China from Dec 1!
Destinations & Travel News
Samsung-owned Harman acquires multi-device audio platform Roon
Samsung Enhances Music Experience with Roon Acquisition
Acquisition Business News
yahoo
Yahoo! Finance Invest – Beyond Borders: Collaborating for Financial Excellence
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Buzz > Instagram IGTV: How Businesses Are Leveraging Instagram Video
Buzz

Instagram IGTV: How Businesses Are Leveraging Instagram Video

profile
Last updated: 2019/03/22 at 12:00 AM
Bhavay Wadhwa
Share
5 Min Read
instagram-igtv:-how-businesses-are-leveraging-instagram-video
SHARE

Hubspot: A billion hours of videos on YouTube are watched everyday

Videos are the new currency for effective communication online. From ‘How to’ videos to ‘Product videos’ to ‘Brand videos’ to ‘Webinars’ to ‘Video ads’ and many more, the production and consumption of video content are on a steep rise.

Instagram has jumped into the market with its vertical video platform IGTV. IGTV is a video platform inside the Instagram app, where the users can upload videos up to a length of 60 minutes in 9:16 ratio ie. Portrait mode. This vertical orientation of content is the prime differentiator of this platform.

So should YouTube be worried?

The Google-owned video service has around 1.9 billion active monthly users now which is a staggering number.

But YouTube definitely will have to keep an eye on Instagram TV due to factors like presence and constant growth of Influencers on Instagram. Influencer segment has seen a steep rise due to Brands turning to more and more local opinion leaders to spread the word about their offerings.

Also, the sheer scale of Instagram now can be of some concern to YouTube as Instagram has crossed 1 billion active monthly user mark.

YouTube, on the other hand, has the advantage of their revenue share model via which many of the content creators are earning as much as $10,000/month and more. This kind of revenue sharing model is something that will be difficult for Instagram to replicate.  

How can brands utilize this new medium to build a dialogue with the consumer?

Brands have a unique opportunity with IGTV to reach the audience and build a community. IGTV with all its unique features can help brands reach a totally new audience with their content.

A few ways brands can utilize IGTV effectively are as follows:

  1. Repurposing content from other channels. Brands can repurpose the vertical video content to feature on their IGTV channel. They can get another chance to compartmentalize the content properly and deciding wisely which kinds of community building, knowledge sharing content to upload on IGTV which will be useful and relatable to the consumers.
  2. Collaborate with Influencer Channels. Since IGTV gives an opportunity to brands as well as influencers to set up their own channels with up to 60 minutes of video time, brands can exploit this possibility. Cross promotion of their offering among influencers’ and the brand channels will help amplify reach and engagement for the brand manifold.
  3. Speaking to the audience in real-time. Going Live regularly and having a real-time conversation with the customers builds a different level of trust which normal channel content won’t. The regular Live sessions can be Q&A sessions or interviews with key opinion leaders etc.
  4. Starting a weekly or bi-weekly series. Brands can go full steam with their video production departments to produce content in the form of a series of episodes. IGTV gives the brands a unique opportunity to reach a 1 billion-plus user base with a video series which is based on a theme and a storyline. Unlike television, this channel is a free one. The influencer presence on Instagram gives brands the chance to market these shows using these crowd pullers.
  5. Sharing niche content with an exclusive audience. Brands canachieve the commonly talked about the objective of being transparent with their customers via IGTV. This can be done by sharing niche content to only those who follow the brand or to a set of well-targeted audience in terms of demographics, geographies, interest profiles etc. Content like behind the scenes snippets and content around company culture, product development, production or distribution can help the audience build an emotional connect with the brand.

IGTV as a marketing medium is still at its nascent stage and Instagram will be working throughout 2019, to add more features which are brand marketing friendly. It will be interesting to see what kind of advertising products IGTV comes up with and if Instagram is planning to have a subscription model similar to that of YouTube. Although monetising IGTV as effectively as Google has been able to monetise YouTube will be a tough nut to crack.

You Might Also Like

Sebastian Graham Joins Taboola as APAC Agency Chief

Orxa Mantis: India’s Exciting New Entry into the Electric Bike Arena

Navigating the Minefield of TV Commercials: America’s Most Controversial Ads and the States Most Vocal About Them

Kota Murakami Joins VaynerMedia as New Country Manager for Japan

Ant International’s Voyage to Digital Commerce: Unveiling a Future-Ready Strategy for Global Merchants

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: digital marketing, marketing, strategy, video

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Bhavay Wadhwa March 22, 2019 March 22, 2019
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Bhavay Wadhwa
    Follow:
    Bhavay Wadhwa is a Social media and Content marketing enthusiast currently working with Dentsu Aegis Network helping brands tell their stories. When away from digital marketing, he loves playing guitar and vocals.
    Previous Article data-privacy-regulations:-asian-firms-are-better-prepared-than-european-peers-to-comply Data-Privacy Regulations: Asian Firms Are Better Prepared Than European Peers To Comply
    Next Article cambodia,-a-transformation-towards-digital-industry-4.0 Cambodia, A Transformation Towards Digital Industry 4.0
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8.2k Followers Follow
    3.4k Followers Like
    1.2k Followers Follow
    201 Followers Follow
    182 Subscribers Subscribe

    Latest News

    cuura space
    Working Together For a Greener Furniture Market: CUURA Space Collaborates with Online Barter Platform, Barnything, in A Bid to Green Up the Furniture Industry
    Press Release 1 min ago
    AirAsia Expands Services to China, India, and Malaysia
    AirAsia Expands Services to China, India, and Malaysia
    Destinations & Travel News 27 mins ago
    Malaysia Opens Doors: No Visa for India, China from Dec 1!
    Destinations & Travel News 2 hours ago
    Samsung-owned Harman acquires multi-device audio platform Roon
    Samsung Enhances Music Experience with Roon Acquisition
    Acquisition Business News 2 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Sebastian-Graham-Joins-Taboola-as-APAC-Agency-Chief
    Brand HighlightsNews

    Sebastian Graham Joins Taboola as APAC Agency Chief

    1 day ago
    Orxa Mantis
    BusinessBuzzFeature StoriesLifestyleNewsPeople

    Orxa Mantis: India’s Exciting New Entry into the Electric Bike Arena

    6 days ago
    NewsPress Release

    Navigating the Minefield of TV Commercials: America’s Most Controversial Ads and the States Most Vocal About Them

    1 week ago
    Brand HighlightsBusinessNewsPress Release

    Kota Murakami Joins VaynerMedia as New Country Manager for Japan

    2 weeks ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2023 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.