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Why Influencer Marketing Is The Next Big Thing

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Your influence matters and you play a huge role in educating and informing one another towards better decisions. Get to learn the new landscape of Influencer Marketing and how the pandemic changed everything.  

If you are struggling in keeping your business afloat amidst the crisis that we are in right now, then this podcast is a must-listen. A good friend of Kassy Pajarillo, the creator of Power profile biz accelerator, startup founder of The After Six Club, and podcast host of the Ambitious Tribe, and the owner of one of the most successful talent agencies in the Philippines, Jojo Ampeloquio, talks about how influencer marketing can turn the table upside down.  

Are you ready? It’s time to plan your comeback!  

HERE ARE THE KEY TAKEAWAYS OF THIS EPISODE:  

? [4:10] – Most of the principles of marketing are the same since time immemorial. From the get-go, the fundamentals and foundation have always been the same. It’s just that now there are more platforms being developed.

  ? [7:41] – As an influencer, you are being categorized based on the number of followers that you have. Sometimes, we are being gauged by the numbers. But to be honest, there will come a time that it’s not going to be just about the numbers or the number of followers that you have.  

? [8:41] – Influence is more of a responsibility than a privilege. And that sometimes becomes a struggle and a challenge. It’s a daily struggle to be of influence to other people.  

? [12:21] – Most of the successful influencers out there have a following because they’re authentic. People can relate and resonate with them.  

? [12:33] – When you say people relate to you, you also have to be relevant. It’s not just about doing what’s cool, it’s also about being of impact to whatever is happening in society right now.      

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