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Marketing In Asia > Blog > Business > News > Technology > India Mandates Tech Firms to Obtain Approval for AI Tools
BusinessNewsTechnology

India Mandates Tech Firms to Obtain Approval for AI Tools

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Last updated: 2024/03/04 at 5:36 PM
vaibhav khobragade
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In a significant move to bolster digital safety and reliability, the Indian government has mandated that technology firms secure official approval prior to the public release of artificial intelligence (AI) tools deemed “unreliable” or still under trial. This initiative aims to ensure that emerging AI technologies, particularly generative AI, are introduced to Indian internet users responsibly and transparently.

Navigating the Landscape of AI Regulation

The directive, issued last Friday by India’s IT ministry, underscores a global trend where nations are scrambling to establish regulatory frameworks for AI. This is especially pertinent in India, a country that has seen a surge in social media usage and considers the digital domain as a critical frontier for growth. The advisory specifies that AI tools must be explicitly approved by the Government of India, marking a pivotal step in the country’s efforts to oversee the proliferation of advanced technologies on its digital platforms.

A Response to Controversial AI Missteps

The move comes on the heels of a controversy involving Google’s Gemini AI tool, which faced criticism from a senior Indian minister for producing a response that implicated Prime Minister Narendra Modi in policies labeled as “fascist”. Google’s subsequent admission that the tool could be unreliable, particularly concerning current events and political discussions, sparked a broader debate on the accountability of AI technologies and their creators.

Also Read: Urban Company’s ‘Chhoti Soch’: A Bold Stand on Profession Prejudice

Legal Obligations and Electoral Concerns

India’s advisory also emphasizes the legal obligations of platforms to ensure safety and trust, dismissing the notion that apologies for unreliability absolve companies from adhering to the law. Deputy IT Minister Rajeev Chandrasekhar’s remarks on the social media platform X reflect a stern stance on the need for AI tools to not only be reliable but also respectful of legal standards. Additionally, the advisory calls on tech firms to guarantee that their AI applications do not compromise the integrity of India’s electoral process, a matter of heightened significance as the nation approaches its general elections this summer.

A Call for Collaborative Governance

As India positions itself as a vigilant overseer of AI advancements, the directive to tech companies highlights a broader call for collaborative governance in the digital age. With the ruling Hindu nationalist party anticipated to maintain its majority in the upcoming elections, the regulation of AI tools becomes an essential facet of ensuring a secure, trustworthy digital ecosystem for Indian users.

India’s latest advisory to tech firms represents a proactive approach to managing the complexities of artificial intelligence in a rapidly evolving digital landscape. By requiring government approval for AI tools and underscoring the importance of reliability and electoral integrity, India sets a precedent for regulatory vigilance that may influence global standards for AI governance.

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TAGGED: AI Regulation, electoral integrity, generative AI, government approval, india, Social media regulation, tech firms

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    vaibhav khobragade March 4, 2024 March 4, 2024
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    By vaibhav khobragade
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    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
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