FCB Group India has made a significant move to strengthen its digital media, customer experience (CX), and performance offerings in India. The renowned and award-winning creative data specialty, FCB/SIX, has been launched to accelerate the company’s capabilities in these areas. FCB/SIX is known for its expertise in leveraging data, performance media, and customer experiences to deliver immediate and impactful results. It offers a comprehensive suite of digital services including digital media planning and buying, e-commerce marketing, UI/UX design and development, CRM and Martech solutions, search engine optimization, app store, and e-commerce optimization, creative performance production hub, data studio, and a command center for listening and online reputation management. The practice collaborates closely with IPG’s data specialist Acxiom, as well as external partners Meta, Google, and Salesforce.
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The launch of FCB/SIX in India comes on the heels of FCB Group India’s recent acquisition of Kinnect, now rebranded as FCB Kinnect. FCB/SIX India will leverage the expertise of Kinnect’s team, consisting of 115 platform and data experts, to drive full-funnel marketing strategies encompassing retention, engagement, and loyalty. The launch in India builds upon FCB/SIX’s global momentum, which has expanded to Brazil, New Zealand, and the UK in 2022, while further strengthening its presence in key cities like New York, Chicago, Montreal, and Toronto.
With a prestigious client portfolio that includes Amazon, Uber, SBI Cards, RPSG Group, Google, Vistara, Reliance Digital, ZF Aftermarket, Aditya Birla Fashion and Retail, Disney+ Hotstar, and more, FCB/SIX aims to bring enhanced dynamic capabilities to scale businesses both domestically and internationally. It will also serve as a global center of excellence for FCB offices worldwide, empowering clients to unlock growth, scale, and operational efficiencies through data and technology.
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Ankit Banga has been appointed as the Chief Business Officer to lead FCB/SIX operations in India. With over a decade of experience in digital transformations, brand building, and customer experience, Banga is excited to take on this new role. He will be supported by Bharatech Salian, Senior VP of Marketing Science and Customer Experience, and Dhruv Shah, VP of Web Strategy and Organic Search at FCB/SIX India.
Tina Allan, FCB Global Partner for Data Science and Connections, highlighted that the recent acquisition of Kinnect positions FCB Group India perfectly to drive the growth of FCB/SIX in the region. This expansion will further enhance the agency’s ability to provide integrated digital creative solutions and fuel business activations that generate enduring brand value.
Rohan Mehta, CEO of FCB Kinnect and FCB/SIX India, emphasized the focus on delivering comprehensive value across the customer journey with the launch of FCB/SIX in India. He expressed enthusiasm for Ankit Banga’s leadership in this endeavor and highlighted the transformative potential of FCB/SIX in helping clients navigate the evolving landscape of media, CX, and Martech.
Ankit Banga expressed gratitude for the trust placed in him and the opportunity to collaborate with FCB Group India’s leadership team. He is committed to driving growth and scalability for clients by unlocking the true potential of digital through data-driven innovation, seamless integration, and exceptional customer experiences. With a robust suite of digital services and strategic partnerships, FCB/SIX India is poised for success. This news is based on a report from Adgully.
