Tiger Crystal: Fuel Your Ambition
Tiger Beer, Asia’s top-tier international beer brand, proudly unveils the newest chapter of the ‘Brewed for your fire campaign’. The campaign positions Tiger Crystal as the quintessential icy-cold refreshment for the relentless dream chasers and go-getters.
Crafted with ingenuity by BBH Singapore and LePub APAC, the mandate was to enrich the already impactful ‘Brewed For Your Fire’ campaign, strengthening Tiger Crystal’s distinct perspective on superior refreshment in the beer category.
Keeping the Fire Alive
The underlying premise of ‘Brewed for your fire’ is that people pursuing their passions and excelling in what they adore deserve a crystal-clear, smooth beverage specifically ‘brewed for your fire’.
Sean O’Donnell, Global Brand Director at Tiger Beer, elucidates, “Tiger Beer believes everyone should pursue their passions fearlessly, yet we all have moments of doubt when our confidence wavers. In these moments, it’s important to find that spark that comes from doing what you love, igniting your inner fire. And in those ‘on fire’ moments, there’s nothing more refreshing than a crystal-cold, extra smooth Tiger Crystal.”
Gen Z Inspired Visual Spectacle
‘Brewed for your fire’ narrates the tale of energetic party enthusiasts, immersing themselves in their passion, metaphorically being “on fire” on a dance floor. The film’s innovative mixed-media technique draws inspiration from the Gen Z’s favoured memes, GIFs, and TikToks.
Sascha Kuntze, Chief Creative Officer at BBH Asia Pacific, adds, : “A giant Yeti, crazy eskimos, a gate-crashing skier, a girl riding a giant Tiger – what a party, what a visual spectacle and all mixed to a killer soundtrack. We haven’t seen beer celebrated quite like this before and we are extremely proud of the world we have conjured up for Tiger in this film and the brave clients who came on this ride with us.”
Unleashing Your Inner Tiger
Cyril Louis, Executive Creative Director at LePub APAC, continues, “We wanted to make people feel what it is like to be in the zone through the film’s protagonist. At first, she is unsure of herself when invited onto the dancefloor, but she soon finds her inner Tiger fire, and the fiery, high-energy visuals spread to show more individuals being ‘on fire’ and in the zone.”
Tiger® epitomizes confidence and the defiance of odds. Birthed in an era where an ice-cold beer brewed in Asia’s tropical heat was unthinkable, the brand defied conventional wisdom, crafting an award-winning brew savoured in over 60 countries worldwide.
Tiger Crystal undergoes a unique filtration process, brewed at -1 degrees Celsius for a superiorly lighter, smoother, and crisper taste. Helmed by the Brazilian trio YOUTH, ‘Brewed For Your Fire’ is officially launched today across all major Tiger markets.
To experience the exhilarating campaign, click here: https://www.youtube.com/watch?v=CKX5cSdtDbY