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Marketing In Asia > Blog > Marketing > Branding > Iconic Hotel Fort Canning to Transform into METT Singapore by 2025
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Iconic Hotel Fort Canning to Transform into METT Singapore by 2025

Hiren Lakadiwala
Last updated: 2024/10/16 at 11:03 AM
Hiren Lakadiwala
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Iconic Hotel Fort Canning to Transform into METT Singapore by 2025
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In a bold move to expand its presence in South Asia, Sunset Hotels & Resorts, a division of Sunset Hospitality Group (SHG), has announced that Singapore’s iconic Hotel Fort Canning will be rebranded and transformed into METT Singapore by the third quarter of 2025. This development represents a key milestone in SHG’s growth strategy and enhances its footprint in the region, following the successful opening of SUSHISAMBA Singapore at Capital Tower.

Hotel Fort Canning, known for its rich cultural legacy and historical significance, will undergo a full transformation under the METT Hotels & Resorts brand. This iconic heritage property will be reimagined while retaining its timeless charm, offering a harmonious blend of historical prestige and modern luxury.

Iconic Hotel Fort Canning to Transform into METT Singapore by 2025

Preserving Heritage with a Modern Touch

The transformation of Hotel Fort Canning into METT Singapore aims to elevate the guest experience by introducing refined luxury, sophisticated interiors, and SHG’s signature dining and entertainment venues. While honoring the property’s cultural roots, METT Singapore will deliver a lifestyle experience that merges heritage with contemporary flair.

Antonio Gonzalez, Chairman and Group CEO of SHG, shared, “The transformation of Hotel Fort Canning into METT Singapore reflects our commitment to expanding in key global markets while staying true to the cultural and historical roots of each location. We see immense potential in Singapore and South Asia, and this venture is a testament to our dedication to bringing unique luxury lifestyle experiences to our guests.”

Jaime Buxo Clos, CEO of Sunset Hotels & Resorts, emphasized the significance of the move: “Hotel Fort Canning is more than just a hotel – it’s a cultural icon. By transforming it into METT Singapore, we are creating a property that honors its heritage while infusing it with the modern, lifestyle touch that the METT brand is known for.”

Also Read: Unveiling Leica’s Latest Innovation: An Exclusive Interview with Sunil Kaul and Chef Ranveer Brar on Photography, Storytelling, and Creativity

Expansion Across South Asia

SHG’s expansion into South Asia builds upon the company’s success in the region, including its recent acquisition of Maximal Concepts, an award-winning Asian hospitality brand, and the launch of Singapore’s first SUSHISAMBA. The transformation of Hotel Fort Canning into METT Singapore reinforces SHG’s mission to establish itself as a leader in the region’s luxury hospitality sector.

This move marks yet another feather in SHG’s cap, positioning METT Singapore as a benchmark for luxurious lifestyle hospitality in the city-state, with tailored guest experiences and an unparalleled level of service.

A Busy Year Ahead for SHG

The growth of SHG shows no signs of slowing, with several new venues set to launch by the end of 2024. These include Attiko Lisbon, Bâoli Dubai, Goldfish Abu Dhabi, and three exciting dining concepts in London’s Belgravia, among others. SHG continues to expand its reach across dining, daylife, and nightlife, bringing new and innovative experiences to global audiences.

About Sunset Hospitality Group

Sunset Hospitality Group (SHG) is a leading lifestyle hospitality group, renowned for its diverse portfolio, which includes hotels, resorts, restaurants, beach clubs, nightclubs, and fitness centers. With more than 80 venues across 22 countries, SHG is dedicated to providing authentic, world-class experiences that bring people together through the power of hospitality.

About METT Hotels & Resorts

METT Hotels & Resorts is a lifestyle hospitality brand offering a unique blend of sophistication, relaxation, and connected service. Located in some of the world’s most iconic destinations, METT Hotels & Resorts is designed for those seeking to create lasting memories in luxurious yet casual environments.

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    Hiren Lakadiwala October 16, 2024 October 16, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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