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Marketing In Asia > Blog > Business > Brand Highlights > IBM and Apptio Union: A Strategic Gamble or Surefire Success? 
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IBM and Apptio Union: A Strategic Gamble or Surefire Success? 

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Last updated: 2023/07/03 at 9:35 PM
Dr. Surbhi Sharma
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IBM and Apptio union
Image source: Bloomberg
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IBM’s recent announcement of acquiring Apptio Inc., the frontrunner in financial and operational IT management, was a surprise move that has turned heads across the tech industry. With an acquisition cost of $4.6 billion, the deal is positioned to augment IBM’s already formidable IT automation capabilities and its aggressive focus on hybrid cloud and AI technologies. 

IBM, one of the most influential tech conglomerates in the world, has a long history of acquisitions. The Apptio acquisition, its seventh for 2023, illustrates a fascinating shift towards automated enterprise solutions with a keen eye on the hybrid cloud and AI. But what does this mean for the future of IBM, and indeed, the broader tech landscape? 

Apptio, with its proficiency in offering visibility into technology expenditures across hybrid and multi-cloud environments, aligns perfectly with IBM’s ambitions. Not only does this acquisition enhance IBM’s existing capabilities, but it could also help drive a more efficient, AI-driven IT management paradigm. Apptio’s data on $450 billion of IT spend, with over 1,500 clients, may prove to be a treasure trove for IBM’s AI expansion. 

Also read: Hong Kong Enhances Data Security Measures: A New Approach to Data Breach Handling 

However, any acquisition comes with its share of uncertainties. IBM’s planned purchase of Apptio, originally bought by Vista Equity Partners for $1.9 billion in 2019, needs to prove its value. Given IBM’s Q1 2023 revenue of $14.13 billion, with software revenue reaching $5.9 billion, the incorporation of Apptio’s software might provide a boost. However, ensuring a seamless integration and delivering on the promised value would be the real test of this enterprise gamble. 

As the deal is expected to close later in 2023, it is the perfect moment for investors, customers, and the broader tech community to watch how this move reshapes IBM’s future strategies and market position. 

With this acquisition, IBM shows it’s more than ready to stake its claim in the AI and hybrid cloud landscape. Whether this move will lead to an era of accelerated growth or pose unforeseen challenges remains to be seen. 

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TAGGED: acquisition, AI, Apptio, Enterprise Software, Financial IT Management, Hybrid Cloud, IBM, IT Automation, Vista Equity Partners

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    Surbhi Sharma July 3, 2023 July 3, 2023
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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