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Marketing In Asia > Blog > Business > Brand Highlights > Hypercrafting the Future: TUMI Unveils Versatile Fall 2023 Collection
Brand HighlightsBusinessNewsPress Release

Hypercrafting the Future: TUMI Unveils Versatile Fall 2023 Collection

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Last updated: 2023/07/12 at 4:19 PM
Gaurav Mishra
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This autumn, TUMI embarks on an explorative journey, converging the horizons of meticulous craftsmanship and cutting-edge technicality with TUMI’s Fall 2023 collection. Their pioneering Hypercraft philosophy compels a relentless pursuit to merge legacy knowledge and modern techniques, designing exceptional products that are stylish, durable, and highly versatile.

TUMI’s Hypercraft: A Blend of Technicality and Artisanal Aesthetics

Hypercraft, a term signifying heightened attention to skill, care, and creativity, encapsulates products that are technically advanced while maintaining a handcrafted appeal. It symbolizes the appreciation for natural elements and TUMI’s unique culture, codes, and wisdom, as they strive to redefine the essence of timeless performance luxury.

Introducing the Iconic 19 Degree Collection

The iconic 19 Degree Collection is a testament to TUMI’s unwavering commitment to innovation and timelessness. Expanding the series with the new seasonal colorway, Dark Denim, the collection aims to meet the diverse needs of the modern voyager.

Also read: Sandpiper Group Unveils New Research Arm

Sustainability at the Forefront

The 19 Degree Collection also sets a new benchmark for sustainability in luxury luggage, with shells constructed from post-industrial recycled materials and linings sourced from PET (plastic bottles). This fall, the collection is being refreshed with a spectrum of sophisticated new shades, infusing elegance into the sustainable design.

Unveiling the Exquisite Georgica Collection

Georgica Collection
Georgica Collection

This season also marks the launch of the Georgica collection, meticulously crafted bags available in natural grain pebbled or smooth leather. Reflecting sophistication and style, Georgica offers minimalist designs with elegant draping and a soft unlined structure.

Launch of Alpha X: The New Apex of TUMI DNA

The much-awaited Alpha X, an upgraded version of the iconic Alpha collection, is another highlight of the Fall 2023 Collection. Crafted from TUMI’s strongest fabric yet, PX6, Alpha X is built for ultimate durability and performance, embodying the pinnacle of performance luxury.

The Essentially Beautiful Campaign

TUMI launched its Fall 2023 campaign, “Essentially Beautiful,” in two parts, featuring TUMI Crew members Lando Norris, Son Heung-min, and Reneé Rapp. The campaign illuminates the intrinsic beauty of TUMI’s products, focusing on the precise engineering and attention to detail that distinguishes their luxury luggage.

The TUMI Fall 2023 Collection is now available on TUMI.sg. Connect with TUMI on Instagram and Facebook.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: 19 Degree Collection, Alpha X Collection, Essentially Beautiful Campaign., Fall 2023 Collection, Georgica Collection, Hypercraft, luxury luggage, sustainability, travel accessories, tumi, TUMI.sg

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    Gaurav Mishra July 12, 2023 July 12, 2023
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    By Gaurav Mishra
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    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
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