What are QR codes?
QR codes can store information about the item, company, or service being scanned. A mobile device can scan them by pointing it at the code with the appropriate app installed.
QR codes are used in marketing to collect data on customer behavior and help businesses improve marketing strategies. They are often used in marketing campaigns to make online advertisements more interactive.
QR codes have been gaining popularity in recent years. They are used for various purposes such as marketing, scanning them to get information about products, games, movies, etc.
It looks like a black and white square with dots and is usually found on posters or other print media.
Benefits of using QR codes in marketing: it is an easy way to gather contact information from potential customers, and they can be used on any print medium.
QR codes can be incorporated into a campaign for better marketing. You can also use it as an option for daily transactions such as paying at a store.
Static and Dynamic are two types of QR codes. Static codes are useful for simple tasks like sharing email addresses or contact information.
Dynamic codes don’t store data but instead redirect the scanning device to another destination, much like when you share a link to a webpage. Dynamic QR codes can also lead you to a PDF, event page, coupon, and even SMS text creation.
How to use QR codes in marketing
There are a lot of ways QR codes can be used in marketing. We will walk you through a few ways to use QR codes in your marketing strategy to increase engagement.
Share your social media accounts
Many social media platforms allow you to customize your account’s QR code. When someone scans it, they are taken to your profile and choose to follow you.
Another way of doing it is to create a landing page where all of your social media accounts are linked. This way, the consumer only needs one scan to follow whichever accounts you wish them to follow.
Direct customers to a landing page/website
Scanning a QR code takes you to the landing page/website of your choice. It removes the hassle of accessing sites and navigating.
Send a message
This is exciting because users can only receive the message once the QR code has been scanned. This is the best way to market using QR codes. It can be used for sales, user support, on-request product upgrades, and opt-in SMS registration.
Once you scan the QR code, it will direct you to the app’s download page and start downloading. Businesses have used their creativity in making their QR codes attractive. For example, popular apps such as Angry Birds use them for marketing campaigns.
Spotify has just released QR codes which makes sharing or recommending music easier. When scanning the code, it will automatically appear on the other person’s device.
Provide product information
You can use QR codes on your product packaging to encourage customers to learn more about the product. This can include linking them to promotional videos, tips, how-to guides, or even instructions on how to assemble the product.
Ask for reviews
By getting reviews on social media, you give your customers a place to voice their opinions and help future customers make up their minds about visiting your store.
If you provide your customer with a QR code at checkout, they can tap it to scan and leave their feedback. If you also want to incentivize reviews, you can give them a discount for doing so.
Direct users to your business location
Businesses often have difficulty directing customers to the correct location; please use location QR codes on your website so that customers can use the codes on their phones. It’s easier for them to scan your destination instead of manually searching online maps.
Send an email
Now, you can track your newsletter’s performance rates or the effectiveness of your email marketing using a QR code. This will help you understand if your content is being read and which aspects work for your audience.
Your customer will also read your email on their mobile phone by scanning the code. They will then be able to access it on any platform.
QR codes can be useful for marketing, but you’ll need to provide a clear call to action if you want them to work correctly. The QR code should provide the user with a clear next step. For example, you could have the user download your app or visit your website. QR codes can be beneficial, especially for marketing. They not only save time and energy but allow you to track your marketing better – including how well it’s performing.
QR codes FAQs
How do I create a QR code?
There are many QR generator tools available. The paid versions often have features to add your logo to the code.
Where should I place QR codes?
There are several different options, and they vary depending on the industry you’re in. For example, some of these options could be business cards, customer service desks, or product information cards.
How do users scan QR codes?
Most modern smartphones come with QR code scanning built into their camera app. Just point the camera at one, and the option to open the link will appear on the screen.