Buying pre-owned cars always come with its fair share of trust issues. With no idea of the process, multiple questions on the quality of the vehicle, and after-sales a customer can go through many emotions before they finalize the purchase. To take away the risks of buying a pre-owned car by offering peace of mind with zero compromises, Spinny bridge the industry gap with high-quality offerings and assurance of after-sales services.
The company has come from starting less than a decade ago, completing a Series E funding of USD 530 Million, opening fully-operating 36 car hubs in 22 cities, and endorsing Sachin Tendulkar and PV Sindhu a long way. Keep reading to know how they made it.
The Inception of Spinny
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Spinny was founded in 2015 by Niraj Singh, Founder & CEO, Ramanshu Mahaur, the Co-founder, and Mohit Gupta, Co-founder. Creating a team of skilled SquadSpinny professionals, they brought Spinny to life by using a unique approach that meets client requirements and gains their trust. When Niraj and the co-founders Ramanshu and Mohit understood that the major issue in the pre-owned car buying industry was to resolve trust issues, they made it their mission to change the same. They zeroed down on Spinny’s name through the feeling of joy on a drive, hands tapping on the steering wheel & people also use the term ‘taking a car out for a spin’. They believed the name resonated with the youth and was evocative. Moreover, they created a logo that resembles the zigs and zags of life, from one’s day to day work to long journeys like we do & our people do.
What’s The Market Response To The Venture?
Spinny entered the market slowly and steadily, understanding the customer’s needs & wants, which helped them fulfil customer needs efficiently. They aimed to attract the new-age buyer for which they focused on three strong points transparent and trust-worthy services, seamless overall experience, and reassuring staff. All of this has led the firm to turn into an end-to-end service provider, leaving no stone unturned when meeting customers’ requirements.
Endorsing Sachin Tendulkar and PV Sindhu
Sachin Tendulkar
PV Sindhu
Spinny aims to strengthen its brand vision of helping young Indians realize their dreams and aspirations by providing a delightful and straightforward car buying and selling experience. In line with this vision, the company wanted to bring in two youth icons that are highly resonant with the youth today. First is PV Sindhu, who has displayed the kind of hard work and tenacity that inspires the country. Her grit and resilience are mirrored with Spinny’s, as they strive to serve an unparalleled car buying and selling experience. On the other hand, the association with Master Blaster Sachin Tendulkar marks another chapter in Spinny’s commitment to young Indians to realise their dreams and aspirations by serving delightful and straightforward car buying and selling experiences.
Aiming to inspire young Indian’s Spinny has chosen to work with the universal role model for performance, resilience, and continuous improvement. We strive to instil these abilities in everything we do and Spinny’s outlook on solving real customer problems.
Approaching Customers To Spread The ‘Spinny’ Word
Spinny has always focused on customer experience and ensuring that customers get hassle-free drives with their loved ones. This has been reflected in their marketing blueprint focused on the organic discovery of the platform and, most importantly, a referral from customers who are a part of Spinny love stories. Moreover, they have focused on Radio, as the link between music and driving cars is quite strong, and people are in the mindset about cars when they are on the move. Without a doubt, the end customer as influencers is the primary strategy. Hence, serving an experience #WithExtaCare for every customer or potential is paramount.
During the pandemic, strict regulations were put in place, which fuelled the demand for pre-owned cars. In this scenario, Spinny was the first to offer an utterly contactless car buying and selling experience via #WithExtraCare –an initiative with home test drives and home delivery. With this initiative, their priority was to deliver quality products with intact safety and hygiene protocols. They offered home test-drive opportunities to consumers amidst strict and thorough preventive measures as per WHO guidelines. All our users have fervently welcomed the initiative. Across cities, Spinny car hubs function as deep sanitization zones where each vehicle is sanitized before and after every test drive with a special focus on frequently touched areas. While the pandemic had restricted the movement of customers, our initiative helped us achieve business objectives via home deliveries & test drives with #Extracare.
Mr Niraj Singh, Founder & CEO- “We take heart in Spinny’s inherent ease of usage and our quality, we believe, in determining what today’s car buyer wants. We are taking the facile and fair Spinny method to new cities in India. Customers’ acceptance of online purchases drove the developments. In 2022, we will continue to earn customers’ trust with transparency and cater to the needs of the consumers with utmost precautions & keeping all safety measures in check.”
Usage Of Technology And Growth Plans In 2022
Driving innovative technologies is a cornerstone of the automotive industry. Today the firm has created Spinny360, a first-of-its-kind state-of-the-art interactive 360-degree image gallery that completely redefines how you experience all Spinny Assured cars virtually and gives you more confidence than ever before. In addition to this, it further ramps up our customer-centric approach by providing you with every available detail of a Spinny Assured car, letting you see and feel every detail, and giving you the power to make an informed decision about your purchase. This change was brought in to make the used car buyer feel confident, convenient and simple with our Spinny Assured benefits, consisting of a 200-point inspection report, one-year warranty, Fixed Price Assurance, and our no-questions-asked 5-Day Money-Back Guarantee.
Having achieved significant growth in 2021, Spinny – the full-stack online-to-offline used car retail platform, aims to expand to more than 30 cities by the end of 2022. They aim to strengthen their online deliveries to simplify the used car buying process for consumers. For this, the company will bring in technological advancement and modern solutions with contactless home deliveries this year in line with the increasing consumer shift towards safety, convenience, and environment-friendly personal mobility.
