Social media’s ability to connect people in real-time is unique. Social media has influenced all aspects of our lives, including traditional media such as television. Today, 75% of TV viewers have a social media-capable device within arm’s reach. It allows them to participate in a larger discussion and enhances the viewing experience.
The two ways that social media has permanently altered marketing. First, in our methods of communication. We are more inclined to post everything on social media. For instance, what I ate for breakfast, where I went for dinner the night before, and the distance I ran. This is more in line with the content we post on social media.
We also no longer communicate solely through text. We no longer simply send a text or an email. We now have these amazing, innovative, and lovely ways to communicate. There are emojis and bitmojis, as well as the most amazing Snapchat face filters. You can go live in seconds to millions of people all over the world and share some of the most incredible things that happen. In terms of business, we have altered the way we communicate with our customers. We communicate with them through platforms such as Twitter.
How social media help business
So, the best way to understand how social media marketing benefits businesses is to know why you need it. So let’s get started.
It’s where your buyers are
Your customers constantly check social media on their phones, especially after work. They no longer watch television, but the new TV is Facebook, Instagram, YouTube, and Snapchat. Because this is where your customers are, you must also be there.
Be seen be trusted
When deciding who to do business with, social proof is an important part of the decision-making process. They’ll usually look at your website and possibly research you. They are going to look at your online reputation. They’re also looking for social proof these days. Do you have any fans? And it’s assumed that if you don’t have any followers, you don’t have any customers. So, do you want to make that assumption about your company? Most likely not, which is why you should invest in social media.
When it’s time to make a decision, people still want referrals
Isn’t this the new referral system? When it comes to deciding who to do business with, people still want referrals. They used to ask their friends, “Hey, what do you think?” Where should I look for it? Who should I buy this from? This is still happening today, but not on a one-to-one basis. More face-to-face time. It’s all over social media. People are constantly asking for and seeking referrals on social media. That’s a good reason to step up your game.
It creates brand awareness
Brand awareness is critical to your success because someone may not be able or ready to buy today, but they might be in a week, a month, six months, or a year. And you want them to think of you first when that time comes. And by staying in front of these people on social media, you’re building brand awareness and, whether they like it or not, renting space in their minds. So that when they do need to purchase your product or service, they think of you first, rather than your competitor.
So, hopefully, these 4 tips have helped you better understand why social media marketing is important and how it can help your business grow to the next level.
The best social media marketing platforms for business
Because Facebook’s organic reach is constrained, using Facebook advertising to generate leads or reach new audiences is your best option.
Although you might not consider YouTube to be a social media marketing platform, it is appropriate because you can upload videos to your channel, share, like, comment on, and follow other accounts you find interesting. Additionally, your homepage features a curated feed of suggested videos.
Instagram quickly overtook LinkedIn and Twitter, despite entering the market years later and reaching one billion monthly active users in 2018. It is well-known for its variety of content formats, which include IGTV, Stories, Lives, Reels, and Feed posts. Instagram is used by users to follow brands and influencers who support their personal values and whose products they purchase.
Although LinkedIn is primarily a business network, it also fosters an inspiring community that values leadership, education, and core principles. Therefore, it’s a great place to express your company culture and develop your personal brand in addition to using it to network, find prospects, and share industry insights. Take care when creating your page because there are many LinkedIn company page features to utilize.
What social media can do for customer service
Social media is a fantastic tool for connecting with your audience. It’s a great tool for educating them as well, and it can help you win over your audience’s trust. Here are a few examples of how social media marketing can help your company and provide excellent customer service.
Build customer relationships through social media marketing
Using social media marketing to connect with your clients and potential clients is a great idea. Additionally, it’s a fantastic way to maintain relationships with current customers and attract new ones. Utilize social media to hear what clients have to say about your business.
It makes it possible for you to respond, especially to any unfavorable comments. Respond to complaints as soon as possible. Encourage positive testimonials and welcome criticism.
Add relevant hashtags
Customers find relevant information more quickly and easily thanks to hashtags. Both brand-specific and popular content hashtags are acceptable.
Osborne, Ronald (2022), “Fort Lauderdale Digital Marketing Firm | Osborne Digital Marketing,” osbornedm.com, (accessed October 21, 2022), [available at https://osbornedm.com/how-social-media-marketing-can-help-your-business-grow/].
TEDx Talks. (2013b, April 10). Building Brand – The Power of Social Media: Daryl D’Souza at TEDxRyersonU [Video]. YouTube. Retrieved October 21, 2022, from https://www.youtube.com/watch?v=nAwjeu4Y5h4
TEDx Talks. (2018b, October 30). How Social Media is changing the face of Marketing | Teresa Heath-Wareing | TEDxTelford [Video]. YouTube. Retrieved October 21, 2022, from https://www.youtube.com/watch?v=ekPGf3QeBlE
Marketing 360. (2017, June 13). How Social Media Helps Business – 5 Reasons You Need It [Video]. YouTube. Retrieved October 21, 2022, from https://www.youtube.com/watch?v=7abbjjNsw7s