HDFC ERGO, one of India’s top-ranking private sector general insurance companies, has announced an alliance with mFilterIt, a leading player in media verification and protection solutions. This strategic partnership, announced on July 11, 2023, aims to boost HDFC ERGO’s operational efficiency in online advertising by validating ad traffic and protecting the company against unsafe digital marketing practices.
A Strategic Alliance for Digital Security in Advertising
HDFC ERGO’s commitment to a ‘digital first’ strategy, with a customer-centric approach, has been a driving force behind its digital innovation efforts. The partnership with mFilterIt is seen as a significant step towards safeguarding its online advertisement endeavors against potentially harmful digital practices by media partners. HDFC ERGO has always prioritized creating a safe and transparent digital environment, a priority which aligns seamlessly with mFilterIt’s goals.
Optimizing Ad Traffic for Genuine Leads
Through this alliance, HDFC ERGO is targeting the validation of advertisement traffic from online campaigns. The goal is to generate authentic leads, thereby optimizing advertising efficiency. In an era where digital technology plays a crucial role in customer outreach, HDFC ERGO is leading the way by ensuring its digital environment’s security and transparency.
The Role of mFilterIt in Ensuring a Safe Digital Ecosystem
mFilterIt, known for its robust media verification and protection solutions, is set to play a pivotal role in strengthening HDFC ERGO’s advertising ecosystem. By validating ad traffic and eliminating invalid sources, mFilterIt will help HDFC ERGO reach potential customers more effectively and securely.
In conclusion, HDFC ERGO’s partnership with mFilterIt signifies a crucial step forward in fostering a secure and efficient online advertising landscape. As the partnership unfolds, it will be interesting to see the transformative impact it has on HDFC ERGO’s advertising operations and overall digital ecosystem.
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As a part of this alliance, mFilterIt will analyse the quality of ad traffic and identify the bot traffic across the user-acquisition funnel. This transparency will help to optimise HDFC ERGO ad campaigns based on ad traffic generated by genuine customers, thus improving the conversion rate.
Commenting on the partnership, Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO General Insurance, said, “At HDFC ERGO, we understand the role, which digital ecosystem has to play in realising the regulator’s vision of ‘Insurance for All by 2047’. However, while online platform can get us a wide reach, we need to be also mindful of the nuances it might bring in form of unsecured data. Our partnership with mFilterIt will not only allow us to stay complaint with IRDAI norms against unsafe digital marketing practices but will also help us to offer customised solutions to new and relevant customer segments across vast uninsured population of India.”
Dhiraj Gupta, CTO and Co-Founder, mFilterIt said, “We are happy to be associated with a leading insurer like HDFC ERGO, who have been pioneer in delivering innovative and hyper-personalised solutions to their customers. Our solution will ensure that HDFC ERGO is shielded against bots and invalid leads, thereby ensuring optimisation of their online lead generation campaigns. Further, the issue of invalid creatives, false promises on emailer campaigns etc. is critical and is illegal as per the regulatory norms. We will use AI to identify such instances and report to HDFC ERGO, to protect their brand image against such mis-deeds.”
About mFilterIt
mFilterIt is a new-age data-driven company driven by the mission to create a safe, transparent, and secure digital ecosystem. The mission started with identifying the need to validate ad traffic for advertisers to take efficient business decisions based on clean data. Over time, the mission expanded with brand protection across the digital ecosystem and the intelligence to stay ahead of the competitors. In the past 8 years, the company has helped 100+ brands advertise fearlessly and achieve efficiency by advertising for real people in a safe environment using the right intelligence. To name a few, there is ICICI Bank, RBL, HDFC Bank, Sharekhan, Mahindra Finance, etc.
