GWM Australia & New Zealand, in collaboration with the eminent Independent advertising firm, The Hallway, proudly present their new Haval H6 campaign this week. The campaign reimagines automotive advertising by highlighting the genuine essence of family dynamics, juxtaposed against the excellence of the H6’s design.
The New Age of Automotive Excellence
Designed by top-tier international designers, and leveraging cutting-edge technology, the Haval H6 stands tall as an epitome of vehicular safety standards. However, its defining feature isn’t just its mechanical prowess. Instead, the campaign reveals that it’s the beautifully flawed and endearing families that truly make the H6 a quintessential family car.
Diverse Channels, Consistent Message
GWM’s campaign stretches across various platforms, ensuring a wide reach. From the emotion-stirring visuals on TV to eye-catching OOH placements, and the interactive realm of social media to dynamic online displays, the message resonates uniformly – the H6 is more than just a car; it’s a part of the family.
Also read: Mastrum’s OOH Leap: 34,000 Screens Integrated in Japan
Industry Giants Speak
Steve Maciver, the Head of Marketing & Communications at GWM Australia & New Zealand, remarked, “The quality and production values across our GWM marketing campaigns continue to improve and reflect the radical improvements in product quality and technology that we’re seeing with every new generation of GWM product. This H6 Haval campaign does a great job of fusing product truth and cultural insight in an entertaining way, and we expect it to play an important part in continuing GWM’s growth across Australia and New Zealand.”
Sharing his excitement, The Hallway’s CCO & Partner, Simon Lee stated, “We’re on a great creative journey with Steve and the GWM team. And it’s a journey that’s driving powerful impact: the brand is going from strength to strength, and GWM has already broken their Australian annual sales record this year, with three months still to go.”
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