GrabAds, the advertising division of the regional superapp Grab, is set to transform the marketing landscape for micro, small, and medium enterprises (MSMEs) in Southeast Asia. The company recently unveiled its web-based marketing platform, aptly named ‘Marketing Manager’, designed to help MSMEs craft compelling marketing campaigns that fuel sales.
The cutting-edge ‘Marketing Manager’ equips merchants with a range of new features accessible on any browser, allowing them to have a holistic view of their campaigns. This includes the ability to determine the utilization of their budgets and receive detailed real-time reports on campaign performance.
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In a notable move towards scalability, merchants operating multiple outlets can simultaneously initiate campaigns for all their stores. They also now have the flexibility to schedule when their ads will be displayed, enabling them to reach their target audience at the most opportune moments.
GrabAds’ new tool gives merchants an unprecedented level of control over their campaign budget allocation. Merchants can specify not only the budget for each campaign and its duration, but they can also set a limit on how often their ads are displayed to a user each day.
The ‘Marketing Manager’ takes audience targeting to a new level. Merchants can meticulously configure the demographic segments their ads target. This could be based on factors like food preferences, visits to certain places of interest, or types of Grab services used, such as GrabFood or Grab Unlimited subscribers.
Merchants now have the capacity to employ additional ad formats, like video, to further enhance their campaigns. This flexibility allows them to better capture and retain the attention of potential customers.
The platform’s reporting dashboard is another crucial feature. It offers insights on real-time sales and performance, facilitating merchants to accurately track their return on investment. This data-driven approach helps identify areas of improvement and optimize campaigns for greater effectiveness.
Margaret Y.C. Chang, the regional head of SMB at GrabAds, reflected on the company’s mission. She said, “Guided by Grab’s mission to drive Southeast Asia forward by creating economic empowerment for everyone, we hope to provide our MSME merchants with effective digital tools on GrabAds. They can now easily reach millions of customers who eat, shop, and commute using the Grab app. With the addition of ‘Marketing Manager’ to our existing suite of digital tools, we’re equipping merchants with new ways to promote their products and grow their business with Grab.”
With the introduction of ‘Marketing Manager’, GrabAds continues to demonstrate its commitment to empowering MSMEs. The platform offers an exciting new avenue for businesses to promote their products, optimize their marketing strategies, and ultimately, drive their growth.
This news is based on Marketech APAC.
