Google I/O this year was brimming with Artificial Intelligence (AI). Google shared its plans to incorporate generative AI technology into its key products, such as Search and Gmail. Now, reports suggest that Google has also approved the use of AI in advertising and ad-supported platforms like YouTube.
As per internal documents cited by CNBC, Google’s aim extends beyond Search, Gmail, and Google Sheets. The tech giant intends to use generative AI to boost spending, increase revenues, and enhance margins.
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AI-fueled automation seems to be the future for Google’s advertising and ad-supported consumer services, as per these plans. Leveraging large language models (LLMs), Google intends to employ generative AI in a plethora of services.
The documents also hint at the deployment of AI-powered customer support across numerous Google products like Google Play Store, Gmail, Android Search, and Maps. These support chatbots may deliver concise answers to queries, accommodating follow-up questions before proposing an ad plan to potential customers.
The recent economic uncertainties have impacted Google and other companies like Meta and Twitter, which rely significantly on advertising revenue. CNBC’s report also indicates a drop in Google’s paid search advertising conversion rates this year.
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Moreover, Google is considering using PaLM 2-powered tools, its latest LLM revealed at the 2023 I/O event, for YouTube content creation. This technology could empower advertisers to produce their media assets and guide YouTube creators on video ideas. Google is reportedly testing PaLM 2 for suggesting titles and descriptions for YouTube’s youth content.
Sundar Pichai, the CEO of Alphabet and Google, stated earlier this year that the company’s investment in search capabilities, including AI, will persist. He reiterated that AI principles and information integrity remain at the heart of their operations.