Goodyear Malaysia, a leading tyre manufacturer, has appointed SLPR Worldwide as its public relations and digital communications agency. Effective immediately, this new partnership aims to enhance Goodyear’s standing as a premium tyre brand in Malaysia, emphasizing its commitment to road safety and stability.
SLPR Worldwide is charged with the task of broadcasting Goodyear Malaysia’s innovative tyre technology via diverse media channels, including digital and traditional platforms. The campaign is designed to fortify Goodyear’s dedication to road safety and dependability, and reinforce its reputation as Malaysia’s foremost premium tyre brand.
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Boasting over 250 Goodyear Autocare stores throughout Malaysia, Goodyear provides easy access for customers needing to purchase, repair, or replace tyres. Goodyear Malaysia’s Marketing Director, Michelle Wo, expressed her excitement at partnering with SLPR Worldwide to communicate their cutting-edge tyre technology and commitment to road safety and comfort.
“Our customers’ safety and satisfaction are our utmost priority, and we are committed to producing the best quality tyres that meet their needs. We are confident that SLPR Worldwide’s unique PR approach and execution will effectively communicate our values and vision to the masses,” Wo stated.
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Leon Tang, SLPR’s senior partner and group chief operating officer, affirmed that the partnership with Goodyear Malaysia exemplifies the PR expertise and innovative spirit of SLPR Worldwide.
“Our creative and strategic PR approach, combined with a deep understanding of the media landscape in Malaysia, gives us the confidence that we can assist Goodyear Malaysia achieve its communication goals and elevate its brand reputation,” Tang added. This news is based on Marketing Interactive.