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Reading: Goodyear Malaysia Names SLPR Worldwide as New PR and Digital Comms Agency
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Marketing In Asia > Blog > Marketing > Branding > Goodyear Malaysia Names SLPR Worldwide as New PR and Digital Comms Agency
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Goodyear Malaysia Names SLPR Worldwide as New PR and Digital Comms Agency

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Last updated: 2023/05/25 at 2:02 PM
Azleen Abdul Rahim
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Goodyear Malaysia Names SLPR Worldwide as New PR and Digital Comms Agency
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Goodyear Malaysia, a leading tyre manufacturer, has appointed SLPR Worldwide as its public relations and digital communications agency. Effective immediately, this new partnership aims to enhance Goodyear’s standing as a premium tyre brand in Malaysia, emphasizing its commitment to road safety and stability.

SLPR Worldwide is charged with the task of broadcasting Goodyear Malaysia’s innovative tyre technology via diverse media channels, including digital and traditional platforms. The campaign is designed to fortify Goodyear’s dedication to road safety and dependability, and reinforce its reputation as Malaysia’s foremost premium tyre brand.

Also Read: India’s New Battlefront: Stricter Measures Against Misinformation and High-Risk AI with Upcoming Digital India Act

Boasting over 250 Goodyear Autocare stores throughout Malaysia, Goodyear provides easy access for customers needing to purchase, repair, or replace tyres. Goodyear Malaysia’s Marketing Director, Michelle Wo, expressed her excitement at partnering with SLPR Worldwide to communicate their cutting-edge tyre technology and commitment to road safety and comfort.

“Our customers’ safety and satisfaction are our utmost priority, and we are committed to producing the best quality tyres that meet their needs. We are confident that SLPR Worldwide’s unique PR approach and execution will effectively communicate our values and vision to the masses,” Wo stated.

Also Read: Shutterstock Acquires Giphy: The End of Meta’s $53M Legal Drama

Leon Tang, SLPR’s senior partner and group chief operating officer, affirmed that the partnership with Goodyear Malaysia exemplifies the PR expertise and innovative spirit of SLPR Worldwide.

“Our creative and strategic PR approach, combined with a deep understanding of the media landscape in Malaysia, gives us the confidence that we can assist Goodyear Malaysia achieve its communication goals and elevate its brand reputation,” Tang added. This news is based on Marketing Interactive.

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TAGGED: Digital Communications, Goodyear, Goodyear Malaysia, public relations, SLPR Worldwide, Tyre Innovation

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    Azleen Abdul Rahim May 25, 2023 May 25, 2023
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    By Azleen Abdul Rahim
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