Gojek, the trailblazing on-demand ride-hailing service, has raised the stakes in user appreciation by announcing an innovative partnership with yuu Rewards Club and DBS Bank. This strategic alliance is poised to transform the landscape of loyalty rewards, paving the way for a novel era of benefits and perks that extend beyond the confines of traditional ride-hailing.
Elevating the Ride, Elevating the Rewards
In an unprecedented move, Gojek users in Singapore can now experience a game-changing twist to their travel routines. By synergizing with yuu Rewards Club and DBS Bank, Gojek has bestowed its riders with the opportunity to earn exclusive yuu Points – a dynamic mechanism that amplifies every ride into a rewarding venture.
Lien Choong Luen, the adept General Manager of Gojek Singapore, enthusiastically shared his insights on this transformative partnership. He remarked, “Gojek was built with powerful partnerships at its core, and the belief that together we will go far remains fundamental across GoTo. I’m delighted to be collaborating with industry leading partners yuu and DBS to go the extra mile for our customers and passengers – helping them to earn on their everyday spend by turning rides into rewards and rebates.”
Charting a New Trajectory in Loyalty Space
Embarking on this remarkable journey, Gojek takes a monumental stride into the realm of loyalty rewards, crafting an offering that resonates profoundly with its diverse user base. The collaboration, a visionary endeavor in partnership with DBS Bank, lays the foundation for a comprehensive integration with yuu, hinting at a future that promises even deeper rewards and engagement.
He added, “In 2019, we launched in the Singapore market with DBS as our preferred payments partner and we’re delighted to be further strengthening our partnership to launch loyalty rewards exclusively, initially for DBS yuu Card and PAssion POSB Debit Card holders.”
Unveiling the Value-Packed Journey
As the curtain rises on this revolutionary partnership, Gojek users are poised to embark on a voyage filled with perks and benefits. Today marks the day when users can begin amassing yuu Points and equivalent cash rebates through the utilization of a DBS yuu Card or PAssion POSB Debit Card on Gojek rides.
- DBS yuu Cardmembers stand to garner up to 37 yuu Points (equivalent to 18.5% cash rebates) for every $1 spent on Gojek rides.
- PAssion POSB Debit Cardmembers can seize up to 15 yuu Points (equivalent to 7.5% cash rebates) for every $1 spent on Gojek rides.
For a limited time, users completing their maiden transaction on Gojek using a DBS yuu Card or PAssion POSB Debit Card are entitled to additional rewards: $18 worth of Gojek vouchers for DBS yuu Card users and $8 worth of Gojek vouchers for PAssion POSB Debit Card users.
A Seamless Path to Enhanced Value
The path to unlocking these transformative benefits is simple and user-friendly. By linking your DBS yuu Card or PAssion POSB Debit Card with the yuu App, eligibility for these rewarding perks is seamlessly achieved. Those not yet acquainted with the yuu ecosystem can conveniently register for free via the yuu App, ensuring a hassle-free entry into the realm of augmented value.
These accumulated yuu Points beckon a world of opportunities, offering the power to redeem a diverse array of offers and rewards from esteemed brands directly through the yuu App. With an extensive network of over 1,000 participating establishments islandwide, yuu Points have never been more accessible, amplifying the potential for reaping rewards – even encompassing additional Gojek vouchers.
A Shared Vision of Enhanced Consumer Value
Sng Ren Yeong, the visionary CEO of minden.ai, expressed his enthusiasm for this groundbreaking partnership, stating, “At yuu, we’re always seeking new ways to help consumers unlock greater value on their everyday spend. With Gojek onboard, yuu members will be able to stretch their dollars, not only across retail, food, and attractions, but also their daily commute. By partnering with a diverse ecosystem of like-minded brands, yuu is able to offer more options for consumers to earn while they spend and accumulate points at a faster pace. As a leading on-demand ride-hailing service in Singapore, Gojek has always been progressive and highly-attuned, sharing the same customer-first philosophy as yuu, making this partnership a natural fit.”
A Union of Excellence: DBS Bank’s Perspective
Anthony Seow, a prominent figure within the DBS Bank Consumer Banking Group, shared his insights on this remarkable partnership: “We are happy to deepen our longstanding partnership with Gojek, which has provided our customers more convenience when booking and paying for their Gojek rides via our PayLah! app. With Gojek joining the yuu rewards ecosystem, DBS/POSB customers can now use their DBS yuu Card or PAssion POSB Debit Card, two of our most popular cards for everyday spending, to rack up more yuu points which can then be used to offset their Gojek rides, on top of their expenditure on groceries, F&B. Together with our partners, we will continue to explore new avenues to provide our customers with more rewards and privileges and help them to save more.”
A New Horizon of Rewards Beckons
Intrigued by the prospect of unlocking unprecedented value from your Gojek experiences? The journey begins with a simple click. For a comprehensive guide on switching your payment method, or to embark on the path toward acquiring a DBS yuu Card or PAssion POSB Debit Card, visit our informative blog and get ready to redefine the way you ride and reap rewards.
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