By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    1 month ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    4 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    9 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    8 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    4 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    3 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    3 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Globe Embarks On Nature-based Solutions, Digital Platforms In Efforts To Achieve Net Zero
Share
Sign In
Notification Show More
Latest News
CleverTap
CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
Press Release
Cherry So
HKTDC Maintains 3% Export Growth Forecast
Press Release
adyen
Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
Press Release
Amazon
Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
Press Release
HOY
The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Feature Stories > Globe Embarks On Nature-based Solutions, Digital Platforms In Efforts To Achieve Net Zero
Feature Stories

Globe Embarks On Nature-based Solutions, Digital Platforms In Efforts To Achieve Net Zero

profile
Last updated: 2022/07/29 at 5:54 PM
Globe Telecom
Share
6 Min Read
globe-embarks-on-nature-based-solutions,-digital-platforms-in-efforts-to-achieve-net-zero
SHARE

The worsening situation has prompted the United Nations to rally stakeholders to shift to a decarbonized economy by 2050.

As a company committed to the UN Race to Zero campaign for Net Zero carbon emission and keeping global warming to 1.5°C, Globe has adopted Nature-based Solutions (NbS) to meet the target. NbS “are actions to protect, sustainably manage and restore natural and modified ecosystems in ways that address societal challenges effectively and adaptively, to provide both human well-being and biodiversity benefits,” said the International Union for Conservation of Nature (IUCN).

Speaking at the ProTECHting the Plants that Protect Us 2021 webinar organized by the Philippine Native Plants Conservation Society, Inc (PNPCSI), GeiserMaclang Marketing Communications, Inc. (GMCI) and Digital Pilipinas, Globe Chief Sustainability Officer and SVP for Corporate Communications Yoly Crisanto said NbS helps the company balance out its carbon emissions by supporting ecosystems that work towards reducing greenhouse gases. 

Globe currently has partnerships with Hineleban Foundation for reforestation of denuded primary rainforests in Bukidnon and Lanao del Sur, and with Mead Foundation for similar efforts in Zambales. It is also working with The Zoological Society of London (ZSL) for mangrove conservation efforts in Iloilo.

“We recognize the importance of ecosystem-based approaches for our communities and businesses. These solutions will act as agents for carbon sequestration or carbon sink and help us achieve our Race to Zero goals. It also helps create climate-resilient communities because we work with the ecosystem of the area,” Crisanto said. Using NbS also helps address over-reliance on infrastructure.  For instance, instead of building a breakwater or seawall, planting the right species of mangroves would be a better and greener option. 

Likewise, NbS offers cost-effective solutions since having multi-stakeholder partnerships benefits both the business and the communities.  “We keep on partnering with as many as we can because we can’t do it alone, and the expertise is not with us,” she said.

“The Philippines is at the centre of the heart of biodiversity for life below water and above land. If we can break the barriers that prevent corporate advocates and scientists from working together, we can put the Philippines on the map when it comes to biodiversity,” said Amor Maclang, Digital Pilipinas Convenor and GeiserMaclang Marketing Communications, Inc. Co-founder.

Since 2016, Globe and Hineleban have already reforested more than 156 hectares of denuded areas in Bukidnon. These were initially planted with interim species mixed with non-invasive tree species during the first stages, and which may be harvested for fuel and forage benefiting the local communities, then followed by the planting of a variety of Philippine native trees such as Narra, White and Red Lawaan, Mamalis, Bitaog, Ulayan and Katii.

The joint rainforestation effort resulted in the increased biodiversity in the area, evidenced by the presence of two visiting Philippine eagles, large flying foxes, and Philippine brown deers. The partnership also assists 52 indigenous families in growing crops within their backyards for food security and sustainable income.

On the other hand, Globe and The Mead Foundation has reforested more than three hectares of barren lands in Zambales since 2019 which helped employ more than 46 local community members. Its community programs also supported almost 150 displaced Aeta families. Most recently, Globe engaged in a five-year partnership with ZSL Philippines to establish mangrove conservation sites to protect vulnerable coastal communities from the adverse effects of climate change.

Globe’s strong community relationships also allow the company to put up much-needed communications facilities like cell sites to ensure that no one is left behind as the country moves towards digital transformation.

Globe also maximizes the use of digital platforms to empower Filipinos to become stewards of the environment even from the comfort of their homes.  Globe Rewards engages customers through their earned points. Every 100pts donated to Hineleban is equivalent to planting one tree. Download the New GlobeOne App https://glbe.co/NewGlobeONE and select Hineleban Foundation.

Through GCash, Globe’s fintech arm, users of the app can contribute to GForest for free.  Every online transaction earns green energy points, which can be converted into actual trees that will be planted in the Ipo watershed and other areas nationwide. Support GForest here.

Globe also plans to venture into other forms of NbS solutions in the coming years on top of current efforts to achieve carbon neutrality. This is part of the company’s support for UN Sustainable Development Goal No. 13, which calls for urgent action to combat climate change and its impacts. Globe is committed to upholding the UN Global Compact Principles and contributing to the 10 UN SDGs. To know more about Globe’s sustainability initiatives, visit here.

You Might Also Like

Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

Unpacking the power of personalisation in your tech stack

CONSTRUCTION INNOVATION – CEMENTING A NEW LEGACY

How Malaysian Brands Can Turn Holiday Shoppers into Loyal Customers: A Data-Driven Strategy

Dow Jones Unveils AI-Powered Korean Language Service to Transform Financial News Access in South Korea

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: environment, Globe, sustainability

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Globe Telecom July 29, 2022 November 2, 2021
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article shareit-amongst-the-top-10-fastest-growing-apps-globally-according-to-app-annie SHAREit Amongst The Top 10 Fastest Growing Apps Globally According To App Annie
    Next Article the-convergence-of-marketing-and-product,-and-the-recipe-for-success The Convergence Of Marketing And Product, And The Recipe For Success
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    CleverTap
    CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
    Press Release 1 day ago
    Cherry So
    HKTDC Maintains 3% Export Growth Forecast
    Press Release 1 day ago
    adyen
    Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
    Press Release 2 days ago
    Amazon
    Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Aaron Crowe
    AnalysisBusinessFeature Stories

    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

    1 month ago
    Sarah Jarvis
    Feature StoriesInterviews

    Unpacking the power of personalisation in your tech stack

    3 months ago
    Heidelberg
    Press Release

    CONSTRUCTION INNOVATION – CEMENTING A NEW LEGACY

    5 months ago
    Jan Wong Founder of OpenMinds Group
    Feature StoriesOpinionResearchTrends

    How Malaysian Brands Can Turn Holiday Shoppers into Loyal Customers: A Data-Driven Strategy

    7 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy