Gevme – the leading Singapore-based modern event technology platform – recently announced a partnership with WeMeet, a leader in smart travel and smart events in China, to create a seamless event experience via MeetSG’s mini program for business travellers, without ever leaving the WeChat application.
This partnership will see the integration of a native event registration experience allowing event organisers worldwide to list their events, helping them to build a stronger presence within the WeChat ecosystem and connecting them to incoming travellers to provide the latter with better event experiences.
“There are over 1.3 billion WeChat users around the world and this partnership with WeMeet is opening up that audience to an enhanced event experience through Gevme. As more business travellers from China resume their travel plans once more, the integration of Gevme into MeetSG on the WeChat platform will help organisers and brands directly engage with such a wide pool of people, empowering them to go where their audiences are to promote their events while equipping them with easy to use tools to continue creating a unique digital experience within the platform,” shares Veemal Gungadin, CEO of Gevme.
With the reopening of China, the event and travel industry will once again be booming, and the ‘revenge travel’ of Chinese travellers is expected to exceed pre-Covid numbers when they accounted for 155 million international travellers. Having over a billion active users, WeChat is ubiquitous and deeply integrated into the lives of users, allowing them to connect with friends and family, keep up-to-date on the latest news, engage with their favourite brands, as well as pay for a myriad of goods and services.
The introduction of mini programmes in WeChat has allowed the platform to host numerous services natively within the app, delivering greater convenience to its users and presenting a massive opportunity for brands and businesses to tap into the WeChat network to reach out and interact with their target audience and solidifying the app’s place as the number one most used app, with users spending a significant amount of their screentime on the app alone.
“We have had great success in Shanghai, Las Vegas and Hangzhou, with our destination-level WeChat mini programs created to connect and help organisers and local merchants provide personalised and exclusive digital experiences to attendees and users visiting the city. Partnering with Gevme, we can now revolutionise the business event and travel experience in Singapore and around the world. Together, our solution will open the doors to a seamless experience for all users, allowing them to register and perform one-touch interactions with other attendees and exhibitors while allowing the event experience to remain consistent and cohesive across all other event channels,” says Gu Xuebin, Founder & CEO of WeMeet.
WeMeet’s exclusive Singaporean mini program for those in and travelling to the city-state, MeetSG, has already been trialled at past events such as the Singapore Fintech Festival 2022 and will be used in upcoming events such as the China Chamber of Commerce for Import and Export of Machinery and Electronic Parts Conference where thousands of Chinese business travellers from China and across Asia will be flying into Singapore and engaging with the event and local businesses through the exclusive use of WeChat, without ever needing to download a separate event application.
Event organisers and businesses looking to effectively target and engage their Chinese target audience can contact Gevme today at https://www.gevme.com/en/wemeet where they can learn more about leveraging WeChat to supercharge their event or WeChat presence.
About Gevme
Gevme is a leading event technology provider and trusted partner for high-profile events. Headquartered in Singapore, they provide the most efficient software services and on-site solutions to clients worldwide and their operating system has been used to power some of the world’s biggest events.
About WeMeet
WeMeet is a global technology and service company empowering smart events and smart travel. Partnering with world-class companies like Tencent and WeChat, WeMeet continues to develop the world’s first smart event + travel platform, building the most comprehensive global service network for Chinese and international business travellers.
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