By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Louis Vuitton
    Louis Vuitton Expands Digital Footprint with Discord Integration
    3 days ago
    A New Campaign Showcasing the City's Unique Experiences
    Singapore Unveils ‘Made in Singapore’ Campaign, Promising Unique Travel Experiences
    3 days ago
    Son Heung-min
    Pepsi Welcomes Football Icon Son Heung-min in EA SPORTS FC Collaboration
    3 days ago
    Latest News
    Twitter’s new CEO Linda Yaccarino reveals her iPhone home screen, but X app is nowhere to be seen
    1 day ago
    Royal Stag’s AI Revolution for Cricket Lovers
    1 day ago
    The Alchemy of Rebranding: A Deep Dive into Corporate Metamorphosis
    2 days ago
    Disney Star Announces Robust Sponsor Lineup for ICC World Cup Broadcast
    2 days ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Qashier Secures $10 Million in Series A Funding Pioneering the Future of Fintech in Southeast Asia
    Qashier Secures $10 Million in Series A Funding: Pioneering the Future of Fintech in Southeast Asia
    1 month ago
    Celebrities who invested in sustainability startups
    Indian Celebrities Invest in Environmental Startups: A New Wave of Sustainability 
    1 month ago
    Good Vibes Festival Crisis: Was it Avoidable?
    Good Vibes Festival Crisis: Was it Avoidable?
    2 months ago
    Latest News
    3DOTS Studios Announces the Release of “Visible Founders” – A Groundbreaking Documentary Series on Entrepreneurs
    2 days ago
    Indian Startups Rally for Net Neutrality, Caution TRAI Against Overregulation 
    4 days ago
    Unlocking the Future of Game-Tech: Ampverse Acquires Championfy’s Assets, Exclusive Insight
    1 week ago
    Koltiva Secures Seven-Figure Funding: Redefining Supply Chain Transparency for Agribusinesses
    1 week ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Chinas-AI-Drug-Revolution-A-Leap-Towards-Global-Healthcare-Dominance
    China’s AI Drug Revolution: A Leap Towards Global Healthcare Dominance
    1 day ago
    govt satcom companies
    Satcom’s New Frontier: How Governments May Elevate Wireless Service in Asia
    1 day ago
    Jio's 5G Triumph: Dominating Airtel on the ICC 2023 Digital Playground
    Jio’s 5G Triumph: Dominating Airtel on the ICC 2023 Digital Playground
    1 day ago
    Latest News
    Mobile App Market Flourishes in 2023, Clocking $100 Billion Faster Than Previous Years 
    1 day ago
    Twitter’s new CEO Linda Yaccarino reveals her iPhone home screen, but X app is nowhere to be seen
    1 day ago
    Former Google Exec To Join JioCinema? Inside The Strategic Move That’s Buzzing In Asia
    1 day ago
    Ryan Cohen Joins As The New CEO of GameStop
    1 day ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    ICC World Cup
    Disney Star Announces Robust Sponsor Lineup for ICC World Cup Broadcast
    2 days ago
    Doctor hands in medical gloves holds syringe and vaccine
    Disease X: The Unseen Threat and Our Global Preparedness 
    4 days ago
    Rediscover Malaysia with Marriott Bonvoy: Dive into Seven Wonders and Exclusive Offers!
    4 days ago
    Latest News
    Elon Musk’s Unexpected Visit to Texas-Mexico Border
    1 day ago
    3DOTS Studios Announces the Release of “Visible Founders” – A Groundbreaking Documentary Series on Entrepreneurs
    2 days ago
    Vietnam Shines at 19th Asian Games with Historic Gold and Multiple Medals
    2 days ago
    Discovering USA’s Diverse Culinary Landscape: A Southeast Asian Perspective 
    2 days ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Fortifying Security of Business Digitalisation Top Priority for Securemetrics in Digital Economy Transformation
Share
Sign In
Notification Show More
Latest News
Mobile-App-Market-Flourishes-in-2023-Clocking-100-Billion-Faster-Than-Previous-Years-
Mobile App Market Flourishes in 2023, Clocking $100 Billion Faster Than Previous Years 
News Press Release
Linda Yaccarino held up her phone, revealing X isn’t even on her home screen.
Twitter’s new CEO Linda Yaccarino reveals her iPhone home screen, but X app is nowhere to be seen
Viral Viral News
Elon musk in eagle pass Texas
Elon Musk’s Unexpected Visit to Texas-Mexico Border
People Society
Former Google Exec To Join JioCinema? Inside The Strategic Move That’s Buzzing In Asia
News Technology
Ryan-Cohen-Joins-As-The-New-CEO-of-GameStop
Ryan Cohen Joins As The New CEO of GameStop
News
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Fortifying Security of Business Digitalisation Top Priority for Securemetrics in Digital Economy Transformation
News

Fortifying Security of Business Digitalisation Top Priority for Securemetrics in Digital Economy Transformation

profile
Last updated: 2022/07/29 at 6:13 PM
EA Creative Media Relation
Share
6 Min Read
fortifying-security-of-business-digitalisation-top-priority-for-securemetrics-in-digital-economy-transformation
SHARE

Securemetric’s RM8 million investment in Innov8tif will accelerate their goal in helping businesses enhance their security in the era of rapid digitalisation

Edward Law, the Chief Executive Officer of Securemetric

The unprecedented Covid-19 pandemic that caught the world off-guard in 2020 became the accelerator of rapid digital economy transformation on a global scale.

Many businesses switched to online to ensure the continuity of their cash flow and business sustainability. The acceleration of business digitalisation and rapid growth across many sectors became extremely susceptible to online security breaches without proper digital security fortification. 

This is where Securemetric comes steps in, to enhance digital security. Securemetric is a Malaysian digital security technology company that offers innovative solutions across Southeast Asia and beyond. The company currently plays a major role in providing digital security solutions across governments and enterprises in the SEA region, as it is their vision to helm the key role, especially in the region’s digital economy transformation. 

“We focus on three key areas for digital security, and they are Securing Digital ID, Securing Mobile Applications and Securing Online Transactions,” Edward Law, the Chief Executive Officer of Securemetric, explains.

Securing Digital ID is a process in helping organisations or governments to set up Public Key Infrastructure that will form as the fundamental of TRUST within the digital economy. Securing Mobile Applications, on the other hand, is building a framework to protect mobile applications from highly vulnerable mobile phone environments through Run-Time Application Self Protection.

Securing Online Transactions is enforcing strong user authentication to ensure only authorised users can perform the transaction, through digital signature to achieve legally binding authorisation with tamper-proof protection. 

Securemetric recommends current businesses to take heed in securing their digital footprint for their businesses as fraud activities are rampant in tandem with businesses making the digital shift.

“With the MyDigital Blueprint set up by the Government, they foresee the need to fortify the foundation of digital security when the world is moving towards a digital economy at an incredible speed. The pandemic also accelerated the initiatives and this is the best time for us to really take serious consideration in protecting our businesses and data,” Law shares. 

Securemetric introduces two cloud-hosted Security As A Service that protects businesses and agencies for their everyday transactions such as:

  1. SigningCloud
    SigningCloud is a secured cloud-hosted Digital Signature service that was built as a fully Public Key Infrastructure based digital signing cloud. This means that every signer is required to sign in with their Digital ID either through SigningCloud ID or Trusted Certificate Authority ID.
  2. Centagate Cloud
    Centagate Cloud is a cloud-hosted authentication service similar to Okta and Onelogin. It can help organisations deploy Single Sign-On – a single login credential that can be used to access across enterprise applications. 

The Innov8tif Investment

As Securemetric evolve into a Security-as-a-Service (SaaS) company to offer more comprehensive security solutions to various sectors, Securemetric’s Board of Directors made a decision to invest RM8 million into Innov8tif Sdn Bhd, a company that specialises in Digital ID assurance (e-KYC), Digital low-code process automation and Mobile biometric authentication. 

“The area of Digital ID Assurance experienced a sharp increase in demand due to the pandemic. Covid-19 and the repetitive lockdowns pushed businesses to prioritised digitization of their customers’ onboarding process,” explains Law. “With the risk of financial loss or fine by the authorities due to the on-boarding fraudulent IDs, businesses are finding it a need to include e-KYC as part of their digital customer acquisition process.”

The 2021 Identity Fraud Study released by Javelin Strategy & Research, revealed that the total combined fraud losses climb to $56 billion in 2020, and are expected to climb in years to come. “This is a risk we all must identify when we digitalise our business, and precautions must always be taken,” Law says. 

“Therefore, we have decided to invest in Innov8tif because of their strong proven track records, especially in their digital identity assurance area. There are a lot of synergies between both companies in terms of market access, with Innov8tif having a stronger presence in Malaysia while Securemetric possesses a stronger market share in Southeast Asia, as well as in the aspect of technology,” reveals Law. “As we plan for our aggressive overseas expansion, we are confident that with their digital identity assurance solution, it will further add value to our customers.” Law also mentions that eventually, both companies will explore the potential of cross-selling among two companies that will bring benefit to both companies. 

For more information about Securemetric, please log on to their website. 

You Might Also Like

Mobile App Market Flourishes in 2023, Clocking $100 Billion Faster Than Previous Years 

Former Google Exec To Join JioCinema? Inside The Strategic Move That’s Buzzing In Asia

Ryan Cohen Joins As The New CEO of GameStop

China’s AI Drug Revolution: A Leap Towards Global Healthcare Dominance

Satcom’s New Frontier: How Governments May Elevate Wireless Service in Asia

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: business, digitalisation, DigitalSecurity, investment, transformation

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    EA Creative Media Relation July 29, 2022 September 28, 2021
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article a-perfect-night A Perfect Night
    Next Article the-underestimated-power-of-social media The Underestimated Power of Social Media
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8k Followers Follow
    3.4k Followers Like
    1.2k Followers Follow
    200 Followers Follow
    176 Subscribers Subscribe

    Latest News

    Mobile-App-Market-Flourishes-in-2023-Clocking-100-Billion-Faster-Than-Previous-Years-
    Mobile App Market Flourishes in 2023, Clocking $100 Billion Faster Than Previous Years 
    News Press Release 15 hours ago
    Linda Yaccarino held up her phone, revealing X isn’t even on her home screen.
    Twitter’s new CEO Linda Yaccarino reveals her iPhone home screen, but X app is nowhere to be seen
    Viral Viral News 1 day ago
    Elon musk in eagle pass Texas
    Elon Musk’s Unexpected Visit to Texas-Mexico Border
    People Society 1 day ago
    Former Google Exec To Join JioCinema? Inside The Strategic Move That’s Buzzing In Asia
    News Technology 1 day ago

    PropertyGuru

    property guru

    You Might also Like

    Mobile-App-Market-Flourishes-in-2023-Clocking-100-Billion-Faster-Than-Previous-Years-
    NewsPress Release

    Mobile App Market Flourishes in 2023, Clocking $100 Billion Faster Than Previous Years 

    15 hours ago
    NewsTechnology

    Former Google Exec To Join JioCinema? Inside The Strategic Move That’s Buzzing In Asia

    1 day ago
    Ryan-Cohen-Joins-As-The-New-CEO-of-GameStop
    News

    Ryan Cohen Joins As The New CEO of GameStop

    1 day ago
    Chinas-AI-Drug-Revolution-A-Leap-Towards-Global-Healthcare-Dominance
    News

    China’s AI Drug Revolution: A Leap Towards Global Healthcare Dominance

    1 day ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2023 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.