By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    1 month ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    9 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    8 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    3 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    3 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Fortifying Security of Business Digitalisation Top Priority for Securemetrics in Digital Economy Transformation
Share
Sign In
Notification Show More
Latest News
CleverTap
CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
Press Release
Cherry So
HKTDC Maintains 3% Export Growth Forecast
Press Release
adyen
Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
Press Release
Amazon
Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
Press Release
HOY
The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Fortifying Security of Business Digitalisation Top Priority for Securemetrics in Digital Economy Transformation
News

Fortifying Security of Business Digitalisation Top Priority for Securemetrics in Digital Economy Transformation

profile
Last updated: 2022/07/29 at 6:13 PM
EA Creative Media Relation
Share
6 Min Read
fortifying-security-of-business-digitalisation-top-priority-for-securemetrics-in-digital-economy-transformation
SHARE

Securemetric’s RM8 million investment in Innov8tif will accelerate their goal in helping businesses enhance their security in the era of rapid digitalisation

Edward Law, the Chief Executive Officer of Securemetric

The unprecedented Covid-19 pandemic that caught the world off-guard in 2020 became the accelerator of rapid digital economy transformation on a global scale.

Many businesses switched to online to ensure the continuity of their cash flow and business sustainability. The acceleration of business digitalisation and rapid growth across many sectors became extremely susceptible to online security breaches without proper digital security fortification. 

This is where Securemetric comes steps in, to enhance digital security. Securemetric is a Malaysian digital security technology company that offers innovative solutions across Southeast Asia and beyond. The company currently plays a major role in providing digital security solutions across governments and enterprises in the SEA region, as it is their vision to helm the key role, especially in the region’s digital economy transformation. 

“We focus on three key areas for digital security, and they are Securing Digital ID, Securing Mobile Applications and Securing Online Transactions,” Edward Law, the Chief Executive Officer of Securemetric, explains.

Securing Digital ID is a process in helping organisations or governments to set up Public Key Infrastructure that will form as the fundamental of TRUST within the digital economy. Securing Mobile Applications, on the other hand, is building a framework to protect mobile applications from highly vulnerable mobile phone environments through Run-Time Application Self Protection.

Securing Online Transactions is enforcing strong user authentication to ensure only authorised users can perform the transaction, through digital signature to achieve legally binding authorisation with tamper-proof protection. 

Securemetric recommends current businesses to take heed in securing their digital footprint for their businesses as fraud activities are rampant in tandem with businesses making the digital shift.

“With the MyDigital Blueprint set up by the Government, they foresee the need to fortify the foundation of digital security when the world is moving towards a digital economy at an incredible speed. The pandemic also accelerated the initiatives and this is the best time for us to really take serious consideration in protecting our businesses and data,” Law shares. 

Securemetric introduces two cloud-hosted Security As A Service that protects businesses and agencies for their everyday transactions such as:

  1. SigningCloud
    SigningCloud is a secured cloud-hosted Digital Signature service that was built as a fully Public Key Infrastructure based digital signing cloud. This means that every signer is required to sign in with their Digital ID either through SigningCloud ID or Trusted Certificate Authority ID.
  2. Centagate Cloud
    Centagate Cloud is a cloud-hosted authentication service similar to Okta and Onelogin. It can help organisations deploy Single Sign-On – a single login credential that can be used to access across enterprise applications. 

The Innov8tif Investment

As Securemetric evolve into a Security-as-a-Service (SaaS) company to offer more comprehensive security solutions to various sectors, Securemetric’s Board of Directors made a decision to invest RM8 million into Innov8tif Sdn Bhd, a company that specialises in Digital ID assurance (e-KYC), Digital low-code process automation and Mobile biometric authentication. 

“The area of Digital ID Assurance experienced a sharp increase in demand due to the pandemic. Covid-19 and the repetitive lockdowns pushed businesses to prioritised digitization of their customers’ onboarding process,” explains Law. “With the risk of financial loss or fine by the authorities due to the on-boarding fraudulent IDs, businesses are finding it a need to include e-KYC as part of their digital customer acquisition process.”

The 2021 Identity Fraud Study released by Javelin Strategy & Research, revealed that the total combined fraud losses climb to $56 billion in 2020, and are expected to climb in years to come. “This is a risk we all must identify when we digitalise our business, and precautions must always be taken,” Law says. 

“Therefore, we have decided to invest in Innov8tif because of their strong proven track records, especially in their digital identity assurance area. There are a lot of synergies between both companies in terms of market access, with Innov8tif having a stronger presence in Malaysia while Securemetric possesses a stronger market share in Southeast Asia, as well as in the aspect of technology,” reveals Law. “As we plan for our aggressive overseas expansion, we are confident that with their digital identity assurance solution, it will further add value to our customers.” Law also mentions that eventually, both companies will explore the potential of cross-selling among two companies that will bring benefit to both companies. 

For more information about Securemetric, please log on to their website. 

You Might Also Like

Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

Enhancing network readiness: How DE-CIX is helping Malaysia shape the future of tomorrow’s digital infrastructure Malaysia

WORQ to host Founders-Investor Connect, bridging female-led startups to leading Venture Capitalists

Salesforce to Invest USD $1B in Singapore over 5 Years

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: business, digitalisation, DigitalSecurity, investment, transformation

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    EA Creative Media Relation July 29, 2022 September 28, 2021
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article a-perfect-night A Perfect Night
    Next Article the-underestimated-power-of-social media The Underestimated Power of Social Media
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    CleverTap
    CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
    Press Release 2 days ago
    Cherry So
    HKTDC Maintains 3% Export Growth Forecast
    Press Release 2 days ago
    adyen
    Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
    Press Release 3 days ago
    Amazon
    Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
    Press Release 3 days ago

    PropertyGuru

    property guru

    You Might also Like

    Aaron Crowe
    AnalysisBusinessFeature Stories

    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

    1 month ago
    employees brainstorming in office
    AnalysisBusinessOpinion

    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

    2 months ago
    BusinessTechnology

    Enhancing network readiness: How DE-CIX is helping Malaysia shape the future of tomorrow’s digital infrastructure Malaysia

    3 months ago

    WORQ to host Founders-Investor Connect, bridging female-led startups to leading Venture Capitalists

    3 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy