Foodpanda Malaysia, the renowned food delivery platform, recently inked a Memorandum of Understanding (MoU) with Manipal International University (MIU). This collaboration is not just about business; it’s about empowering Foodpanda riders with the chance to step into the world of tertiary education.
This visionary initiative kicked off by selecting five riders. Their reward? An opportunity to better themselves with a two-year Diploma in Business Management at MIU, all expenses paid. But Foodpanda didn’t stop there. They further fueled these riders’ academic journey by gifting them laptops and offering complimentary hostel accommodations throughout their course duration.
Shubham Saran, the lead for logistics at Foodpanda Malaysia, shared the brand’s ethos: “Our riders, the very pulse of Foodpanda, deserve our deepest respect and support. Their commitment, their grind, it’s what drives us. Investing in their future, seeing them succeed beyond deliveries, that’s our goal.”
It’s clear that this MIU partnership syncs well with Foodpanda’s aim to continually enhance the lives of their delivery partners, ensuring their growth and development.
Jason Fitzsimmons, MIU’s vice-chancellor, resonated with Saran’s sentiments. “Education holds the power to instigate positive shifts. This alliance with Foodpanda isn’t just a one-off; it’s the start of broader strategic collaborations, focusing on uplifting the gig economy in Malaysia.”
The backstory to this collaboration is also intriguing. Foodpanda’s commitment to this educational endeavor stems from a discussion with Prime Minister Anwar Ibrahim. PM Anwar, in the dialogue, accentuated the need to bolster national upskilling endeavors and reinforce the safety nets for the parcel-hailing rider community.
Beyond rider support, Foodpanda isn’t leaving its customer base behind. They’ve launched ‘pandago’, a round-the-clock on-demand parcel delivery service available across Malaysia. After making waves in countries like Singapore, Thailand, and Taiwan, Foodpanda introduced this service as a boon for users requiring swift deliveries. By simply updating the Foodpanda app and selecting the ‘pandago’ option, customers can avail of deliveries, with a commitment to a sub-60-minute fulfillment.
With such strides, Foodpanda not only strengthens its market position but also showcases a brand ethos that values both its riders and customers.
This news piece derives its insights from Marketing Interactive.