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Marketing In Asia > Blog > Marketing > Branding > foodpanda Launches ‘Meal For One’ to Cater to Solo Diners in APAC
BrandingCampaignMarketingPress Release

foodpanda Launches ‘Meal For One’ to Cater to Solo Diners in APAC

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Last updated: 2024/07/12 at 12:46 PM
Hiren Lakadiwala
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foodpanda Launches 'Meal For One' to Cater to Solo Diners in APAC
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foodpanda, a preeminent food and grocery delivery network in Asia, has unveiled a new initiative tailored for solo diners: ‘Meal For One.’ This innovative offering features curated set menus designed specifically for single-person meals at reduced prices. With Meal For One, customers can order without a minimum order value and enjoy lower delivery fees, making solo dining more accessible and economical.

The Meal For One feature is currently available in seven markets, including Singapore, Malaysia, Hong Kong, Bangladesh, the Philippines, Cambodia, and Myanmar. Nearly 20,000 restaurants are participating, offering a variety of Meal For One menu options. foodpanda plans to expand this feature across the region in the upcoming months.

“More people in Asia are moving to urban areas and living alone for work. Meal For One is perfect for these solo diners, allowing them to order exactly what they need, without a minimum delivery order value,” stated Luc Andreani, Chief Operating Officer of foodpanda. “It also caters to their busy lifestyles via curated and affordable set menus, reducing choice overload often experienced when browsing on food delivery apps.”

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Single-person households saw a 31% global increase from 2010 to 2019, making it the fastest-growing household type. Nearly half of this growth occurred in the Asia-Pacific region, and the trend is projected to continue until 2040. This surge in single-person households has driven the demand for more value-for-money food delivery options. Customers placing Meal For One orders can expect to save at least 10% compared to regular meal prices, thanks to lower delivery fees and no minimum spending requirement.

The Meal For One menu can be easily accessed through a dedicated category on the app homepage, ensuring a seamless and quick ordering process. Customers can also customize their drinks and sides with simple add-ons, reducing the decision-making burden and enhancing convenience.

About foodpanda

foodpanda is a leading delivery platform in Asia, dedicated to offering consumers a broad array of food, groceries, and more, swiftly and conveniently. Leveraging technology and operational excellence, foodpanda is at the forefront of the quick-commerce (q-commerce) movement across the region, with a network of retail partners and pandamart cloud stores providing on-demand options beyond millions of food delivery choices. foodpanda operates in over 400 cities across 11 markets in Asia, including Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, the Philippines, Bangladesh, Laos, Cambodia, and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader in the food delivery industry.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Hiren Lakadiwala July 12, 2024 July 12, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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