Razer Fintech, the financial technology division of Razer Inc., along with its B2B payments segment, Razer Merchant Services (RMS), has unveiled its rebranding as Fiuu. This announcement, made in Shah Alam, Malaysia, marks the beginning of a new journey for the company, with aspirations to dominate the digital payments landscape.
Under this new moniker, Fiuu will operate as an autonomous subsidiary of Razer Inc., championing the mission to cater to the evolving payment needs of both businesses and individuals. This strategic repositioning underscores the company’s dedication to delivering cutting-edge payment solutions globally.
A pivotal element of this rebranding initiative is the transition of leadership roles within the company. Lee Li Meng will transition from his position to take on the mantle of Executive Chairman of Fiuu, effective March 1, 2024. Eng Sheng Guan, a veteran in the payments industry with over 25 years of experience, steps in as the new Chief Executive Officer. Eng’s appointment is seen as a harbinger of growth and innovation for Fiuu, given his extensive background and proven leadership in the sector.
“Our rebrand goes beyond just a name change; it embodies our vision to Power Future Payments. We strive to create seamless and empowering payment experiences that propel commerce into a new era. With Southeast Asia’s digital economy booming and projected revenue set to hit US$295 billion by 2025, our commitment to innovative payment solutions gains even greater significance,” Lee Li Meng stated, emphasizing the strategic significance of this rebranding.
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From its inception, Razer Fintech has been at the forefront of the digital payments revolution in Southeast Asia, setting benchmarks and pioneering initiatives that catered to the accelerated need for digital payment solutions, especially highlighted during the Covid pandemic in 2020. As Fiuu, the company remains steadfast in its commitment to innovation, security, and a user-centric approach, aiming to redefine the digital payments experience.
The new brand identity of Fiuu is vibrant, reflecting a youthful and agile spirit, with brand colors that signify speed and dynamism. This cohesive identity, along with the strategic focus embodied in the name Fiuu, signals the brand’s evolution and its readiness to tackle the future challenges of the fintech landscape. The motto ‘Powering Future Payments’ encapsulates Fiuu’s commitment to delivering technologically advanced solutions, ensuring trust and reliability in every transaction.
As Fiuu embarks on this new chapter, stakeholders can anticipate enhancements in payment interfaces, logo updates, and a series of improvements designed to elevate the user experience. With a vision set on leading positive change within the fintech industry, Fiuu is poised to remain a beacon of innovation and reliability in the realm of digital payments.
ABOUT FIUU
Fiuu, formerly known as Razer Fintech, along with its division, Razer Merchant Services (RMS), is the financial technology arm of Razer Inc. Established in April 2018, Fiuu has grown to become one of the largest O2O (offline to online) digital payment networks in emerging markets and has processed over billions of dollars in total payment value. Fiuu recorded a Total Payment Volume (TPV) of over US$6.6 billion for FY2023, solidifying its position as one of the largest payment processors in Southeast Asia.
Fiuu, a leading B2B (business-to-business) solution encompasses
- Payment Services: Payment processing gateway supporting global scheme cards and over 110 payment methods, powering online and offline payments for global and regional blue-chip merchants in SEA.
- Reload Services: SEA’s largest offline payment network of over 1 million physical acceptance points across SEA. Reload services also extend point-of-sale services (such as bill payments and telco reloads), cash-over-counter services including fulfilment of e-commerce purchases, distribution of third-party point-of-sale activation (POSA) cards, and merchant acquiring services for third-party e-wallets.
For more information, please visit our website at fiuu.com.
Merchants interested in payment services, may email us at sales@fiuu.com.
Merchants interested in reload services, may email us at reloads@fiuu.com.
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