Bondee has appointed Fei Yu as its new CEO. She will lead the next-generation social platform into a new era of innovation and expansion. Her mission includes elevating growth and overseeing key operations and business development.
Fei will work out of Bondee’s Singapore headquarters. She brings extensive experience to the role, having worked at tech firms for over two decades. Her recent role was at Meta, where she held multiple positions in her nine-year tenure.
She joined Meta in 2014 as the head of industry for Greater China. After nearly four years, she moved up to become the country director of Hong Kong and Taiwan. Later, she became the head of SEAPAC gaming. Finally, in December 2022, Fei was promoted to head of APAC gaming at Meta. Before Meta, Fei worked at Google for just over seven years. She also spent five years at Microsoft in Taipei.
Fei expressed her excitement to join Bondee. She resonates deeply with Bondee’s mission. The mission is to inspire discovery and bring enjoyment through exploration. Fei also shared her vision. She believes Bondee can bring significant changes to the way people connect, share, and engage. She sees an opportunity to create a more engaging experience, making a positive societal impact.
Fei will be Bondee’s first CEO and will report to the board. She will handle all markets that Bondee operates in.
Bondee plans to accelerate its expansion under Fei’s leadership. They aim to build a talented team across various functions in Singapore, Japan, South Korea, and China.
Bondee made headlines when it launched earlier this year. It’s a virtual avatar social app created by Singapore-based Metadream. Users can create avatars, keep friends posted on creations, and more.
Bondee gained traction in January, but also faced data security issues. Rumors spread about credit card information leaks. Metadream promptly addressed and denied these allegations. They assured users of the safety of their data.
Fei’s appointment is a significant step for Bondee. Her extensive tech experience positions her well to drive the platform’s growth and innovation. Her leadership is key to realizing Bondee’s ambitious vision.
This news is based on Marketing Interactive.