Hong Kong’s leading restaurant conglomerate, Pirata Group, has revolutionized the culinary landscape by launching the innovative Pirata App. This platform serves as a comprehensive hub for information, reservations, and digital exclusives related to the group’s impressive roster of 27 restaurants.
Available for download on the App Store and Google Play Store, the Pirata App offers easy access to menus, locations, operating hours, and updates on special promotions and events. This blend of functionality and convenience aims to enhance user experience and foster customer loyalty.
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The app also features a unique reward system that delights users with complimentary drinks, full meals, dining vouchers, and more, based on their visit frequency. A milestone of 15 visits elevates guests to The Circle – an exclusive VIP tier offering personalized experiences and additional benefits.
Steen Puggaard, CEO of Pirata Group, celebrates the launch of the app as a crucial tool in providing a unique and seamless dining experience, and enhancing the group’s connection with customers. James Gannaban, director of marketing and communications, further emphasizes the app’s role in enriching customer interactions and amplifying their reputation for quality food, exceptional service, and outstanding value.
This launch comes following the appointment of Steen Puggaard, former Burger King Scandinavia CEO, as CEO of Pirata Group in June last year, signaling an exciting era of growth and expansion for the group. This news is based on information from Marketing Interactive.