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Marketing In Asia > Blog > Marketing > Branding > Experience the Tropics: Somersby Unveils Limited-Edition Pineapple & Lime Cider in Malaysia
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Experience the Tropics: Somersby Unveils Limited-Edition Pineapple & Lime Cider in Malaysia

Hiren Lakadiwala
Last updated: 2024/08/20 at 11:32 AM
Hiren Lakadiwala
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Somersby Unveils Limited-Edition Pineapple & Lime Cider in Malaysia
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SHAH ALAM, – Get ready to embark on a tropical escape right from your glass as Somersby, Malaysia’s premium cider brand, introduces its latest creation – the limited-edition Pineapple & Lime cider. This refreshing new flavour, bursting with the essence of sun-drenched tropics, made its debut this July and is exclusively available to Malaysian cider enthusiasts, marking the first time this exciting variant hits the Asian market.

A Burst of Tropical Bliss

Somersby Pineapple & Lime cider is a harmonious blend of the luscious sweetness of ripe pineapple and the invigorating tang of fresh lime. With a 4.5% ABV, this cider is designed to delight your senses with every sip, making it the perfect companion for any occasion. Whether you’re hosting a summer barbecue or simply unwinding after a long day, this tropical delight is best served over ice for an extra burst of refreshment.

Innovation and Joy in Every Sip

“At Somersby, we’re obsessed about bringing innovative joy to fans, ensuring our consumers always have exciting new flavours to explore,” said Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. “As Malaysia’s best-selling cider, we’re ecstatic to introduce this limited-edition Somersby Pineapple & Lime cider, an offering that perfectly captures the tropical flavours Malaysians love.”

Also Read: SIRIM QAS International CEO Puan Nur Fadhilah Muhammad on Leadership, Innovation, and Global Expansion

Don’t Miss Out on the Tropical Fun

To add to the excitement, Somersby fans can stand a chance to win exclusive merchandise and products. So, make sure to mark your calendars and head to the nearest participating supermarkets, hypermarkets, or online stores to grab the limited-edition Somersby Pineapple & Lime cider before it runs out.

For the latest updates on Somersby promotions and activities, follow @SomersbyMY on Facebook and Instagram. Discover more about Somersby and its refreshing range of ciders at www.somersby.com/my/.

At Carlsberg Malaysia, we strongly advocate responsible consumption. Remember, if you drink, don’t drive – #CELEBRATERESPONSIBLY.

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    Hiren Lakadiwala August 20, 2024 August 20, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
    Previous Article Puan Nur Fadhilah Muhammad, CEO of SIRIM QAS International SIRIM QAS International CEO Puan Nur Fadhilah Muhammad on Leadership, Innovation, and Global Expansion
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