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Marketing In Asia > Blog > Marketing > Branding > Experience the Magic of “The Little Prince” at Changi Airport This June Holidays
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Experience the Magic of “The Little Prince” at Changi Airport This June Holidays

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Last updated: 2024/05/23 at 6:58 PM
Hiren Lakadiwala
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The Little Prince
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Singapore, 23 May 2024 – This June, embark on a journey through the stars at Changi Airport as it brings to life Antoine de Saint-Exupéry’s timeless classic, “The Little Prince.” From May 24 to July 14, Terminal 3’s departure hall will be transformed into an enchanting play area that mirrors the charm and wonder of “The Little Prince’s” whimsical universe.

Traverse the Stars with Starry Mini Golf

At the heart of this magical universe lies Starry Mini Golf, a delightful mini-golf course with different challenging levels, perfect for players of all ages. Located near check-in row 11 at T3’s departure hall, this seven-hole course invites you to explore unique planets from “The Little Prince’s” celestial voyages. Help the Lamplighter relight his lamppost on the tiniest planet or provide company to the Lonely King on his throne. The player with the least number of strokes to complete the course wins!

A Starry Mini Golf pass can be purchased for S$5 with every S$50 (S$80 for supermarkets) spent in a single receipt at participating outlets in the public areas of Changi Airport Terminals 1 to 4 (excluding Jewel Changi Airport). An additional S$5 pass can be purchased with Changi Pay or Mastercard. Alternatively, passes can be bought directly on the Changi App for S$15 each.

Capture Precious Memories at Immersive Photo Spots

T3 is adorned with interactive installations that transport visitors into the magical world of “The Little Prince.” At the central immigration area, take a stroll in the iconic rose garden, relax on the garden swing under dazzling fairy lights, and snap memories with the Little Prince and the fox. The subtle fragrance of roses enhances the enchantment of the experience.

Immerse Yourself in the Story at ST3PS

Head down to T3 Basement 2 to embark on a journey through space with “The Little Prince.” Discover themed decals that create optical illusions, allowing you to pose alongside the fox. Hop from cloud to cloud up the steps of ST3PS to be reunited with the Little Prince’s beloved rose.

On June 8 and 15, join storytelling sessions by Alliance Française de Singapour at 12:00 pm and 2:00 pm, where Joanne’s captivating narration will transport you to “The Little Prince’s” whimsical universe.

Further down from ST3PS, explore the Star-lit Tunnel, where you can pretend to be the businessman obsessed with counting stars and snap photos of you “flying” through space with the Little Prince.

Also Read: Perfios Technology Solutions Titled Indonesia Winner of Zurich Innovation Championship for Health Claims Analytics Solution

Get Artsy with Shrink Art Charms

Step out of the Star-lit Tunnel to craft your own “The Little Prince”-themed charms or keychains. Select from various designs and bring them to life with your own colors. Each pass, purchasable for S$5 via the Changi App, entitles you to create two shrink art keychains.

Take Home Exclusive Merchandise

Meeting the qualifying spend for the mini-golf pass also allows you to acquire “The Little Prince” premiums starting from S$8.90. Purchase these via the Changi App and redeem them at vending machines located at T3 Basement 2 or T4 departure hall.

For more details on exclusive premiums, visit iShopChangi.

Explore the official retail pop-up store at T3 departure hall or T3 Basement 2 for more “The Little Prince” merchandise, from figurines to bedroom slippers.

About Changi Airport

Changi Airport Group (Singapore) Pte Ltd (CAG) (www.changiairportgroup.com) was formed on 16 June 2009 and the corporatisation of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) followed on 1 July 2009. As the company managing Changi Airport, CAG undertakes key functions focusing on airport operations and management, air hub development, commercial activities and airport emergency services. It also manages the Changi East development project, which includes the building of a new Terminal 5 for Changi Airport. CAG also operates Seletar Airport (IATA: XSP, ICAO: WSSL) and through its subsidiary Changi Airports International, invests in and manages airports around the world.

As one of Asia’s most connected international aviation hubs, Changi Airport links Singapore to some 150 cities globally, with close to 100 airlines operating more than 6,400 flights weekly. Jewel Changi Airport, a multi-dimensional lifestyle destination, opened in April 2019, bringing Changi Airport’s shopping and dining offering to over 600 F&B and retail outlets. The world’s most awarded airport, Changi has won over 670 accolades for its consistent and excellent airport staff service, passenger experience and safety standards.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Hiren Lakadiwala May 23, 2024 May 23, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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