Etiqa Insurance Singapore, an insurance arm of Maybank Group, has officially opened the doors to its new office at Capital Square. This strategic relocation marks a significant step in Etiqa’s commitment to enhancing accessibility and fostering deeper connections with its customers, reflecting the insurer’s commitment to being closer to customers.
Since establishing its presence in Singapore in August 2014, Etiqa has experienced continuous growth and success, driven by innovation, client partnerships, and commitment to excellence. The new ground-level office, located at 23 Church Street, #01-01 Capital Square, reflects the company’s dedication to enhancing accessibility, fostering collaboration, and strengthening its footprint within Singapore’s dynamic business environment.
Celebrating 11 years in Singapore is a remarkable achievement for us,” said Raymond Ong, Chief Executive Officer of Etiqa Insurance Singapore. “Opening this new office is not just about expanding our physical presence; it symbolizes our deep roots in the community and our commitment to serving our clients better with enhanced accessibility and a collaborative workspace designed for the future.”
“We celebrate Etiqa’s remarkable journey and continued success in Singapore as part of the Maybank Group,” said Alvin Lee, Country CEO & CEO of Maybank Singapore. “This expansion aligns with our vision to foster greater synergy, efficiency, and service excellence, further strengthening our position in Singapore’s financial services landscape.”
The grand opening commenced with a symbolic Vespa convoy, carrying Etiqa’s senior executives from their former premises to the new Capital Square office. This dynamic journey not only marked a fresh start but also visually underscored Etiqa’s forward momentum. The celebrations continued with a traditional lion dance performance and a ribbon-cutting ceremony to mark auspicious beginnings.
To commemorate the occasion, 300 specially prepared pineapple bags, each containing sweet treats to symbolise prosperity and good fortune, were distributed to the public, creating a festive and welcoming atmosphere at their new home.
These festivities will lead into Etiqa’s latest brand campaign, “Live Ready With You”, which emphasises Etiqa’s focus on everyday relevance, accessibility, and readiness to serve its customers.
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