Booking.com and Eric Nam: A Dynamic Duo
Today, Marketing In Asia brings you an exclusive story about the collaboration between the renowned digital travel giant, Booking.com, and international superstar, Eric Nam. As the newly minted ambassador for Booking.com’s 2023 Explorers campaign, Eric Nam is set to redefine travel narratives in Asia.
Asia’s Unyielding Passion for Travel
Despite global challenges, Asia’s enthusiasm for travel remains undeterred. A staggering 73% of Asia-Pacific travellers are steadfast in their future travel aspirations, as revealed by Booking.com’s Travel Confidence Index 2023. The Explorers campaign, therefore, aims to inspire and embolden every wanderlust-filled soul, showcasing the boundless opportunities that travel offers.
Eric Nam’s Voyage to Asia’s Heart
The campaign, deeply influenced by Eric Nam’s unique persona and insatiable curiosity, takes audiences on a mesmerizing journey. From the historic streets of Hoi An in Vietnam to the bustling cityscape of Bangkok in Thailand, Eric Nam’s exploration is captured in captivating short films. These films not only highlight his zest for discovery but also challenge viewers to reimagine their perception of the world.
Eric Nam shared his thoughts, stating, “Exploring the world is an incredibly important source of inspiration for my life and a form of personal growth for me. Learning about other cultures fuels my creativity and curiosity, and helps me take on fresh perspectives. I’m honoured to be a part of Booking.com’s 2023 Explorers campaign, and I hope to inspire more people to fearlessly embrace different ways of seeing the world.”
Booking.com’s Pledge to Seamless Travel
This collaboration underscores Booking.com’s dedication to simplifying global exploration. Their platform, boasting a vast array of accommodations, flights, and rental cars, promises a hassle-free travel experience. By allowing travellers to tailor their journeys, Booking.com hopes to spark creativity and reignite the passion for adventure.
Laura Houldsworth, Managing Director for Asia Pacific, expressed her excitement, saying, “Amidst ever-evolving global realities, a sense of empowerment can be underrated. The 2023 Explorers campaign is hence a timely reminder of the incomparable joy and empowerment that travel can bring us. Our goal at Booking.com is to make it easier for travellers to shape their own extraordinary travel experiences – by offering personalisation and providing our users with the widest choice of accommodation options and unique experiences. We’re absolutely thrilled to partner Eric Nam on this campaign, and can’t wait to share how he travels his way.”
Championing Responsible Travel
Sustainability is a cornerstone of the 2023 Explorers campaign. Booking.com is committed to offering travellers sustainable accommodation and experience choices, ensuring they can explore the world while minimizing their environmental footprint. As eco-consciousness remains paramount for APAC travellers, Booking.com is leading the charge in promoting responsible travel.
For an in-depth look into Booking.com’s Explorers 2023 campaign, click here.