ELMO’s Evolution: A New Era in HR
The landscape of Human Resources has undergone significant transformations over the past two decades. ELMO, a pioneer in the HR industry, has not only witnessed but also contributed to this evolution. Now, marking its 21st year, ELMO has embarked on a journey of rebranding, aligning its identity with the dynamic shifts in the HR domain.
Collaboration with It’s Friday: Crafting a New Vision
ELMO’s pursuit of a refreshed brand identity led to a creative collaboration with It’s Friday. This partnership was instrumental in developing a new purpose, vision, and values for ELMO. The objective was clear: to redefine how ELMO conducts business and lay a robust foundation for the company’s future growth.
A Bold Leap: Unveiling a New Brand Identity
In the fiercely competitive HR industry, standing out is crucial. ELMO and It’s Friday worked together to craft a distinctive brand identity. This move is a strategic effort to enhance ELMO’s market presence and prepare it for a more impactful journey ahead.
Also read: Heather Sheen Takes the Helm as Head of Strategy at It’s Friday, Poised to Propel Agency’s Growth
The Transformation: A Striking New Look
Gone are the days of ELMO’s signature red, white, and blue. The company has now adopted a more confident and daring aesthetic. This new look is a reflection of the significant changes within the HR community that ELMO serves, symbolizing boldness and innovation.
Voices of Change
Kate Jones, Chief Marketing Officer at ELMO said, “The It’s Friday team have led us to a more distinctive and thought-provoking brand. At its most effective, our brand should encompass the perceptions, reputation, and experience that our clients have with us. Our new brand firmly does that.”
Vince Lagana, Chief Creative Officer, and Co-Founder at It’s Friday said, “The new design system was inspired by all the amazing things that make ELMO a force in the HR world. It reflects the brand’s data and software capabilities in a bold and contemporary way that brings a breath of fresh air to the category.”
Experience the New ELMO
To witness the dramatic transformation of ELMO’s brand identity, viewers are invited to watch the unveiling video below
With this significant rebranding, ELMO not only redefines its own identity but also sets a new benchmark in the HR industry, demonstrating how adaptability and forward-thinking are key to staying relevant and influential in a rapidly changing business world.
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