SINGAPORE, 14 JUNE 2024 — Ellerton & Co., a prominent public relations and marketing agency headquartered in Singapore, has announced the appointment of Prayaank Gupta as Executive Director. With a rich background of over a decade in building and managing high-performing, multi-million-dollar business units and teams, Gupta is poised to spearhead the firm’s growth and profitability across Southeast Asia.
In his new role, Gupta will focus on expanding Ellerton & Co.’s regional presence while collaborating closely with the agency’s founders to enhance profitability. His extensive experience in providing strategic counsel to C-level executives, managing critical issues, and promoting high-profile mergers and acquisitions will be instrumental in driving the agency’s success.
Oliver Ellerton, Director at Ellerton & Co., expressed his enthusiasm, stating, “We are delighted to welcome Prayaank to the team during what is shaping up to be an exciting period of our story. We currently have offices in Singapore and Vietnam and will be looking to expand further into Southeast Asia to meet the needs of our clients. Prayaank will be key to this growth strategy and I look forward to sharing additional success stories over the coming months.”
Michael de Waal-Montgomery, Director at Ellerton & Co., added, “I look forward to working closely with Prayaank and our leadership team to spearhead the firm’s growth across greater Southeast Asia, expanding beyond our current markets of Singapore and Vietnam. With Prayaank’s support, we aim to bolster our team with new hires in the Philippines and Indonesia, while doubling down in Vietnam in the second half of this year.”
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Prayaank Gupta, the newly appointed Executive Director at Ellerton & Co., shared his excitement: “I am thrilled to join the team at Ellerton & Co. Both Oliver and Michael have put together a strong, talented bench of individuals that have successfully built trust with clients over several years. I look forward to helping the agency move from a boutique to medium, and eventually large-sized regional agency. Moreover, I am well positioned to support the team through this shift, leaning on my years of experience growing agencies of similar size into major players within the wider APAC region.”
Ellerton & Co. serves a diverse range of sectors, including consumer, hospitality, corporate & sustainability, technology, startups, and financial services. The agency goes beyond traditional Public Relations services, offering social media management, branding and design capabilities, and Investor Relations to brands across Southeast Asia.
For more information, visit Ellerton & Co..
Bio – Prayaank Gupta, Executive Director at Ellerton & Co.
Prayaank Gupta is an award-winning public relations, marketing, and communications professional with over a decade of experience in Southeast Asia, India, and Hong Kong. He is known for his strategic counsel to C-level executives and has managed critical issues and reputation recovery for numerous brands. Gupta holds a double major in Marketing and Corporate Communications from the Singapore Management University and enjoys spending time with his Australian Shepherd, Angelo.
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