In an exciting alliance, EaseMyTrip, a leading online travel-tech platform in India, and Swiggy, a popular food delivery platform, have partnered to deliver exclusive benefits to users on both platforms. This synergy will see each brand promoting the other’s exclusive offers, thereby increasing visibility and expanding their respective user bases.
This strategic partnership enables both brands to tap into the vast potential of each other’s user demographics. EaseMyTrip users will now have access to exclusive Swiggy deals, adding a layer of convenience to their travel planning. In return, Swiggy will enhance its visibility on the travel platform, potentially attracting a broader user base. The reciprocity also extends to EaseMyTrip, which stands to gain exposure amongst Swiggy’s millions of users.
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Co-Founder of EaseMyTrip, Rikant Pittie, expressed his excitement about the partnership, stating, “Our collaboration with Swiggy, a beloved consumer brand in India, aims to enhance visibility and deliver unique benefits for all involved, thereby enriching the customer experience.”
The promotion, which will run from May 15 to May 30, promises to showcase distinct offerings from both brands, driving brand awareness and creating a win-win situation for both the companies and their customers.
Amit Kumar Banka, AVP of Growth Marketing, stated, “EaseMyTrip, known for its reliability, exceptional rates, and flawless service, will provide its users with the seamless food delivery experience enabled by Swiggy, and vice versa, through this collaboration.” This news is based on bwmarketingworld
