mSix&Partners emerges as the new integrated media strategist for Dr. Reddy’s OTC Business, marking a pivotal moment for the pharmaceutical giant. In a strategic move, the media mandate will be executed by mSix&Partners’ Mumbai division, utilizing its cutting-edge, data-oriented strategies to accelerate Dr. Reddy’s business growth through bespoke media planning.
Aiming at maximizing client’s return on investment, mSix&Partners is set to bring its extensive media planning, execution, and measurement experience to the fore. Their bespoke strategies are designed to resonate strongly with Dr. Reddy’s local customer base.
The mandate aims at designing meticulous micro-marketing strategies, centering around the regional marketing narrative for the Reblanz ORS brands.
“We are ecstatic to unite forces with Dr. Reddy’s and offer our data-centric strategy,” says Subhamay Mukhopadhyay, Managing Partner, mSix&Partners India. His excitement reflects in his words as he added, “Our strength lies in our data-driven approach, and we can’t wait to bring that to the table for Dr. Reddy’s. Our goal is to create value through our proficiency in media planning and execution, meeting the client’s objectives.”
Echoing the sentiment, Nigel Saldanha, Head of Marketing OTC, GG India for Dr. Reddy’s, expressed his excitement for the journey ahead. He stated, “Building an OTC business at Dr. Reddy’s GG India is a thrilling journey, and it’s essential to have the right partners by our side. We’re glad to assign the integrated media mandate to mSix&Partners India after careful consideration and eagerly anticipate fulfilling our aspirations through this collaboration.”
This article is based on a news piece from exchange4media.com.
