In an ambitious move to catalyze its growth in the Asia-Pacific (APAC) region, DoubleVerify (NYSE: DV), a pioneer in digital media measurement, data, and analytics, has introduced key leadership roles across three pivotal markets. These appointments spotlight the company’s drive to amplify its footprint in the digital sphere and come as a response to the burgeoning digital ad expenditure in the APAC territory.
Investing in Local Expertise
Muhammad Arif Bijaksana steps up as Business Director for Indonesia, Corina Trang Luong elevates the team as Senior Sales Director in Vietnam, and Tinee Cruz takes on the role of Senior Sales Director in the Philippines. This strategic bolstering of local leadership is poised to propel DoubleVerify’s mission forward in these newly opened Southeast Asian markets.
“Digital ad spend in APAC has been increasing over the past few years and is estimated to reach 156.4 billion USD by 2024, on the back of rapid technological evolution within the global digital ad ecosystem,” commented Conrad Tallariti, Regional Vice President of Sales, Asia. He continued, “Per DV’s recently published “Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes” report, there is also a shift towards prioritizing media quality in APAC, with the majority of marketers agreeing that quality measurement is critical. With these leadership appointments in place in the markets, DV aims to support the evolving needs of APAC’s unique ad ecosystem.”
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The Prodigies Behind the Move
Arif brings to the table his robust experience from Bank Mandiri in Sumatera, where he transitioned from Customer Service to a pivotal role in digital marketing, before his influential position at MMA Global. Tinee Cruz, with a decade of expertise, joins from InMobi, where she spearheaded the sales division in the Philippines, enriching her proficiency across the advertising domain. Meanwhile, Corina’s journey from a tech startup in Paris to significant tech roles in Singapore and Vietnam, notably as the Country Manager Vietnam at POKKT, has seasoned her as an ad tech maestro.
Charting the Future of Digital Advertising in APAC
These strategic hires by DoubleVerify underscore its dedication to securing the digital advertising landscape in the region. The company’s investment in local talent is a clear indicator of its commitment to safeguarding advertisers’ budgets and elevating the efficacy of their campaigns across APAC’s diverse and expanding digital markets.
DoubleVerify’s step to solidify its presence in Southeast Asia with seasoned professionals is not just a move to enhance their services but also an effort to support the unique advertising ecosystems in these countries. Through these crucial leadership roles, DV reaffirms its position at the forefront of the digital advertising revolution in APAC.
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