At Marketing in Asia (M.I.A), we’ve had the exciting opportunity to personally engage with Distilleri, the masterminds behind the upcoming Grand Prix Season Singapore (GPSS) 2023 precinct parties. We delved into their innovative strategies and creative concepts, and here’s what they had to share.
How Distilleri’s Appointment Reflects its Expertise in Creating Immersive Brand Experiences
Appointed by the Singapore Tourism Board (STB) as the sole organiser of GPSS 2023 precinct parties, Distilleri aims to leverage its expertise through Foray, its brand experience arm, to bring a new level of adrenaline to the event. With experience in managing everything from corporate galas to large-scale activations, Distilleri is geared up to turn all four precinct parties into a memorable festival.
Innovative Approaches that Foray Plans to Implement for GPSS 2023
An inclusive event thrives on diversity and connects individuals from various walks of life. Distilleri, with their 5-point approach, has set inclusivity as a top priority for GPSS 2023.
The strategy to ensure inclusivity is two-fold – to provide an engaging experience for the diverse visitor demographics, and to offer equal opportunities for brands across multiple industries.
Something for Everyone
Distilleri promises a multitude of activations that cater to all – from tourists to locals, race ticket holders to casual observers. They are planning an event that is engaging for the young and old, the adventurers and culture mavers alike. Whether one is an avid shopper or a night reveller, Distilleri promises an array of immersive experiences for all.
Opportunities for Diverse Brands
Not just a platform for spectators, GPSS 2023 also presents an opportunity for brands from a myriad of industries. Distilleri aims to bring together sectors ranging from sports, fashion, fitness, music, film, immersive tech and gaming, arts and culture, children’s interests, and even pets.
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Spotlight on Local Talent
Additionally, GPSS 2023 aims to be a platform for local startups, small businesses, and emerging talents to showcase their work. As they engage established brands, they will continue to foster an environment of opportunity and growth for local talent.
Accessibility
Moreover, Distilleri aims to ensure all precinct parties are easily accessible. They are introducing inter-precinct shuttles for easy transit between the parties. Interactive directories will also be available across all precincts, ensuring visitors have all the essential information at their fingertips.
Through these measures, Distilleri envisions an inclusive and diverse GPSS 2023, promising a vibrant celebration of race season for everyone involved.
Distilleri’s Strategies to Ensure Inclusivity and Cater to Diverse Demographics
The 5-point approach ensures inclusivity and diverse representation during GPSS 2023. From tourists to locals, race ticket holders to casual observers, Distilleri promises a multitude of activations ensuring there’s something for everyone. For brands, we bring multiple opportunities for various industries to be a part of our city’s exuberant celebration of race season.
A Sneak Peek into the “Firsts” at GPSS 2023 Precinct Parties
For the first time, GPSS 2023 will introduce inter-precinct shuttles and interactive directories across all precincts. With specially commissioned tents and designed t-shirts for all operating partners and crew, Distilleri aims to create a unique GPSS 2023 festival atmosphere.
Enhancing the Overall GPSS Experience with the Introduction of the Inter-Precinct Shuttle
The inter-precinct shuttle will enhance visitor experience, allowing easy access to all four precinct parties during GPSS 2023. This service will help visitors save on travel time, providing a seamless, enjoyable GPSS journey. Hospitality pit stops will also be introduced for visitors to refuel and recharge during the event.
Blending Traditional Elements with Modernity at the Kampong Gelam Precinct Party
At the Kampong Gelam precinct party, traditional and modern elements will be blended to create a unique atmosphere. Distilleri plans to focus on arts and culture, all while weaving in race-themed messaging and activities.
Building Upon Previous Success for GPSS 2023
The success of GPSS 2022 precinct parties in Orchard and Clarke Quay came from strategic partnerships and procurement of exclusive world-class race attractions such as the Lego Technic life-sized McLaren car, full-spec Aston Martin race car on display at Clarke Quay, and the very first dance explosion at the Orchard Youth Stage where we presented 300 dancers from various groups.This year, Distilleri aims to build upon this success, with GPSS 2023 set to premiere immersive experiences, VR encounters with the Grand Prix, beach luaus, raves, and art installations.
Stay tuned as Distilleri drives GPSS 2023 to new heights, promising an unforgettable ride.
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