Mahendra Singh Dhoni, former Indian cricket captain, has invested in Bangalore-based fitness start-up Tagda Raho, a move that combines sports, culture, and wellness, aiming to revive traditional Indian workouts with a modern perspective, marking a significant shift in the fitness industry.
Tagda Raho is a pioneering fitness program that combines traditional Indian equipment with modern training techniques.
This innovative approach aims to resurrect the essence of India’s rich physical culture. Dhoni, renowned for his exceptional leadership and fitness, expressed his belief in the concept, resonating with its intrinsic Indian identity. This investment underscores his commitment to promoting a healthier India by making this unique fitness style accessible across the country.
The brand, currently operational with training centers in Bangalore, is poised to launch its first center in Maharashtra this December. Additionally, Tagda Raho plans to broaden its reach to four to five more states in the coming year. This expansion strategy is a testament to the growing interest in fitness alternatives that are deeply rooted in Indian traditions.
Tagda Raho is globally recognized as the first fitness program to effectively blend traditional Indian equipment, such as the Gada, Mudgars, Vajra, and Sumtola, with modern training methodologies. This fusion not only activates muscles typically underutilized in conventional workouts but also emphasizes core strength, stability, and enhanced mobility. The program is especially beneficial for athletes seeking diverse exercise forms to maintain peak fitness and avoid injuries.
The unique approach of Tagda Raho has already garnered attention and credibility, being adopted by professional teams and institutions like the Lucknow Super Giants, Haryana Steelers, and the National Cricket Academy (NCA). This widespread acceptance underlines the program’s effectiveness and its appeal as a viable fitness option.
Rishabh Malhotra, the founder of Tagda Raho, expressed his enthusiasm for having Dhoni’s support. He emphasized that Dhoni’s dedication to fitness and nurturing homegrown brands aligns perfectly with their mission. Their goal is to empower healthier lifestyles and introduce a new dimension to Indian physical culture, not just in India but also on the international stage. The brand also boasts patented modular equipment, ensuring adaptability and customization for various fitness needs.