This is a marketing campaign between the Indian gaming platform Rooter and the beverage company Mountain Dew. Rooter and Mountain Dew collaborate to bring you the “Dew Clutch Crew.” One of the largest game streaming services in India, Rooter, has partnered with Mountain Dew to launch the high-octane “Dew Clutch Crew” campaign. From February 8 to February 26, 2023, the best Free Fire creators will produce an exciting streaming series for the Rooter App and YouTube channel.
The new content activation will feature a non-stop showcase of tactical thinking, quick reflexes, and heart-pounding “Clutch Moments.” The concept of “clutch” refers to the moment in a game when a player may be at a disadvantage but can turn the tide with quick thinking and action. Mountain Dew’s positioning, “Darr ke Aage Jeet Hai,” perfectly captures the courage that drives this moment. Inspiring the idea of putting together a team of gamers who can demonstrate it through their gameplay.
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“The campaign is based on the idea of clutch. That in-game situation where a player may be at a disadvantage but can turn the tide with a bold move. Mountain Dew’s positioning, “Darr ke Aage Jeet Hai,” perfectly captures the courage that underpins this moment. Igniting the idea of assembling a team of gamers who can demonstrate it through their gameplay “According to Rooter’s statement.
Rooter’s founder and CEO, Piyush Kumar, said: “At Rooter, creating a sense of community has been centered around bringing interesting and immersive content to the platform. With Dew Clutch Crew, our fans can participate in the intense gaming action. Streaming, playing, and watching with their favorite creators while also sharing their own Clutch experiences.” Mountain Dew, he continued, is the ideal partner to realize synergies. With a gaming ecosystem like ours because it is the ultimate Clutch fuel.
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For brands, creators, and viewers alike, we are confident. Our partnership will serve as a model for successful and long-lasting integrations on Rooter. Vineet Sharma, PepsiCo India’s category director for Mountain Dew, stated, “We are overjoyed to introduce Rooter and our #ConquerwithCourage campaign to the gaming world. Dew, the symbol of courage, inspires young people to face obstacles head-on. Because it Prevails, whether in real life or in video games. Clutch moments are the ideal examples of #ConquerwithCourage in video games, where players show courage to overcome the odds and prevail.” Dew is thrilled to collaborate with Rooter in honoring this brave moment in the gaming world, he continued. Dew will continue to support gaming’s development and recognition as a major area of interest for today’s youth.