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Reading: Dettol Malaysia Champions Hygiene with Selangkah Lebih, Selangkah Kasih Campaign to Combat Rising Health Threats
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Marketing In Asia > Blog > Marketing > Advertising > Dettol Malaysia Champions Hygiene with Selangkah Lebih, Selangkah Kasih Campaign to Combat Rising Health Threats
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Dettol Malaysia Champions Hygiene with Selangkah Lebih, Selangkah Kasih Campaign to Combat Rising Health Threats

Hiren Lakadiwala
Last updated: 2024/11/04 at 10:56 AM
Hiren Lakadiwala
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3 Min Read
Dettol Malaysia Champions Hygiene with Selangkah Lebih, Selangkah Kasih Campaign to Combat Rising Health Threats
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In a world where antimicrobial resistance (AMR) poses an unprecedented health risk, Dettol Malaysia is setting the stage for change with its new “Selangkah Lebih, Selangkah Kasih” campaign. This proactive initiative emphasizes the importance of good hygiene practices, such as handwashing and surface disinfection, to curb the spread of infectious diseases in Malaysia. With AMR recognized by the World Health Organization as a “silent pandemic,” Dettol’s campaign arrives at a critical moment for Malaysian public health.

Understanding the Threat of Antimicrobial Resistance

AMR is a global issue, often exacerbated by the misuse of antibiotics. A recent study by The STAR ASEAN revealed Malaysia has the highest rate of antibiotic prescriptions in the region, at 44%. According to Infectious Disease expert Professor Dr. Zamberi Sekawi, “A lack of awareness regarding the benefits and risks of antibiotic use compounds the challenge of AMR.” Dr. Sekawi highlights the misconceptions surrounding antibiotics, with many still believing they are effective against viral infections like the flu, contributing to unnecessary antibiotic use.

The Hygiene Imperative

As Malaysia enters the monsoon season, infections related to poor sanitation and overcrowded shelters are a growing concern. “Hand hygiene and surface cleanliness are fundamental in stopping disease transmission,” said Tiffany Tang, Marketing Director for Health Malaysia and Singapore at Reckitt. Dettol’s campaign educates the public on simple yet effective practices, such as washing hands with antibacterial soap and disinfecting high-touch surfaces, helping Malaysians stay healthier this season.

Campaign Highlights and Community Impact

Dettol Malaysia’s “Selangkah Lebih, Selangkah Kasih” has reached over 5 million Malaysians, promoting essential hygiene practices. In collaboration with the Ministry of Health, Dettol has spearheaded community programs like Wellness Month and Dettol Quest, targeting school-aged children and new mothers with vital health education. Through these efforts, Dettol seeks to build lasting hygiene habits that can reduce the spread of infectious diseases and promote a healthier Malaysia.

Also Read: Singles’ Day 2023: Criteo Uncovers Key Shopper Insights in Southeast Asia and Greater China

Championing Hygiene for a Safer Malaysia

Dettol’s initiative is not just about products but about empowering Malaysians to protect themselves and their communities. By fostering a culture of good hygiene, Dettol is paving the way for a safer, healthier future for all.

About Dettol

For over 90 years, Dettol has been a trusted name in germ protection, preventing infections through its antiseptic products and research. Today, Dettol is the world’s leading and most recognized Germ Protection brand, committed to promoting healthy habits globally.

About Reckitt

Reckitt is dedicated to improving global health and hygiene. With a portfolio that includes brands like Air Wick, Lysol, and Dettol, Reckitt delivers quality products for a cleaner, healthier world.

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    Hiren Lakadiwala November 4, 2024 November 4, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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