Raymund is a Digital Business Leader (w/ PNL responsibilities) with about 15+ years experience leading business, product management, growth & brand marketing, and analytics teams both in the US and APAC region. He has deep experience in fintech, payments, e-commerce, telco, digital media and digital marketing industries. Raymund currently heads brand and growth marketing in GoTyme Bank, A Gokongwei Group Fintech and a Tyme Group Venture(a multi country digital bank).
He holds an MBA degree from University of San Francisco and has worked for fortune 500 companies leading marketing and analytics organizations within Yahoo (Digital Media), Apollo Group (Online Education) and the Gap (retail). His experience in these companies focused on utilizing big data, marketing technology, and creativity in delivering truly innovative and hyper personalized digital experiences to grow global brands.
His specialization is being able to grow brands from initial product and brand development to its growth phase and onto market leadership specializing in general business management, growth strategies, digital marketing technologies and digital led strategies.
In 2013, Raymund moved back to the Philippines in hopes to further digital within the region. Raymund's last position is the Director and Head of Enterprise Growth for PayMaya, the leading fintech in the Philippines. He is tasked to grow the merchant business effectively and efficiently to its market leadership. In his previous role within PayMaya, he was responsible for the growth stages of PayMaya for the consumer e-wallet business reaching its first 10M users from 2017-2019. He continues to make an effort to be well-versed in the digital space as the digital landscape evolves, aiming to put the Philippines on the global digital map, one innovation, one brand at a time.
Raymund also holds a BS Management Engineering degree from Ateneo and is an expert digital marketer with deep expertise in performance and brand marketing. He is also the Chief Digital Marketing Strategist and Co-founder of a top Digital Marketing Agency, Blankslate Creative Inc.