DDB Group Hong Kong once again proved its creative and marketing prowess by dominating the 2024 Hong Kong Effie Awards. The agency took home an impressive six Effie awards for its successful McDonald’s campaigns, including the highly coveted Grand Effie—marking the second year in a row that they have won this prestigious accolade. DDB was also honored with the newly introduced “Most Effective Agency of the Year” award, further cementing its place as Hong Kong’s leading agency in terms of creative effectiveness.
Major Wins for McDonald’s Campaigns
DDB’s award-winning campaigns for McDonald’s—”McDiploma,” “Coffee Retirement,” and “McNuggets Art World”—were acknowledged not only for their creativity but also for their significant impact on McDonald’s business outcomes. These campaigns shaped customer perceptions, created valuable experiences, and even empowered McDonald’s employees through innovative concepts like “McDiploma.” The success of these campaigns demonstrates the power of creative execution in driving tangible business results.
Celebrating Continued Excellence
This year’s Effie wins add to DDB’s growing list of accolades, which includes their recent success at the APAC Effie Awards and a top ranking by WARC as the highest-performing Hong Kong agency. DDB has now solidified its reputation as the go-to agency for marketing effectiveness in Hong Kong, consistently delivering outstanding creative solutions that move people and businesses.
CEO’s Statement
Andreas Krasser, CEO at DDB Group Hong Kong, expressed his delight at the recognition: “Our agency’s mantra is built on the notion of moving people to move businesses, so being crowned Hong Kong’s most effective agency is not only an honour but also the culmination of a year of hard work and focus. In economically challenging times, it’s more important than ever to create campaigns that deliver substantive outcomes. I also want to thank our wonderful partners at McDonald’s Hong Kong—not only for their continued trust and partnership, but also for believing in big platform thinking and for pushing bold creative executions at scale. We’re proud of what we’ve achieved together and look forward to continuing this momentum.”
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Client’s Appreciation
Tina Chao, Chief Marketing and Digital Customer Experience Officer at McDonald’s Hong Kong, also shared her enthusiasm for the successful partnership:
“It’s always rewarding when our creative campaigns connect with customers, but this past year has proven the power of creativity in bigger and more diverse ways than ever before. These awards are a wonderful recognition of our strong partnership with DDB and the work we do together.”
A Strong Legacy of Effectiveness
The multiple wins reinforce DDB’s reputation as an agency that excels in both creativity and effectiveness. These honors come on the heels of their 2023 Effie success and further strengthen their dominance in the region.
About DDB Group Hong Kong
DDB Group Hong Kong is a leading marketing and communications agency, recognized for its creative and effective campaigns. In 2023, DDB was named the most effective agency at the HK Effie Awards, winning the prestigious Grand Effie and multiple accolades. As part of DDB Asia and the Omnicom Group, DDB Group Hong Kong has a rich history of excellence, known for its innovative work across various sectors.
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